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UM wins Grand Prix Hat-trick & Initiative scores big
 
It was a great night for UM who won five trophies plus the prestigious Grand Prix prizes for Network of the Year, Agency of the Year and Campaign of the Year with campaigns including The Oh Henry! 4:25 Hunger Bar from UM Canada and Put That S#!t on Twitter for Frank’s Red Hot Sauce by UM NY, impressed the judges.

However, sister agency Initiative also took home Campaign of the Year for its One Leaves for Anti-Smoking campaign after it scooped three awards for Best Brand Content led by Digital Channels, Best Communications Strategy and Creative Use of Media.

Other notable winners on the night included Starcom US taking home two golds for its Samsung and Kraft campaigns and Touche Canada for winning the Effectiveness Award. 

   
 
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