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AAHOA

Update for Tuesday, August 25

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.

 

CONTENT FOUND IN THIS UPDATE
 

  • Advocacy: Tulsa hoteliers join nationwide call for Congress to pass HOPE Act
  • PPP: SBA, Treasury release additional guidance on Paycheck Protection Program policy
  • Tomorrow’s Virtual Event: AAHOA Florida Region – An Interactive Q&A with Your Regional Director
  • Next Week’s Virtual Event: Navigating the Road to Recovery in a Post-COVID-19 World – A Conversation with Best Western Hotels & Resorts
  • Tomorrow’s Webcasts: Evolving roles of women hoteliers, key performance indicators on tap
  • STR: U.S. hotel P&L turned positive in July, the first time since February

Tulsa Hoteliers Join Nationwide Call for Congress to Pass HOPE Act

AAHOA Member Pete Patel is leading a contingent of Oklahoma hoteliers calling for Congress to act quickly and pass the HOPE Act as the COVID-19 pandemic drags on. Patel's company, Promise Hotels, owns and operates a dozen hotels in the Tulsa area, but even a successful business like his is having a tough time. "Personally, we've never had to lay off or furlough anybody in our history, the 25 years we've been in the hospitality industry," Patel said.

But that all changed in March, now Patel and others need Congress’ help to survive. "I look at it this way,” AAHOA President & CEO Cecil P. Staton said. “You either invest now, or you're going to pay the price later, with greater unemployment and many failed businesses littering the Main Streets of America." Read the full article here, then do your part by sending a letter to Congress.

SBA, Treasury Release Additional Guidance on Paycheck Protection Program Policy

On Monday, the Small Business Administration and the Treasury Department released the Interim Final Rule - Treatment of Owners and Forgiveness of Certain Nonpayroll Costs. The purpose of this interim final rule is to provide additional guidance concerning the ownership percentage that triggers the applicability of the five owner compensation rule for forgiveness purposes and limitations on the eligibility of certain nonpayroll costs for forgiveness.

For more information and updates, visit SBA.gov/PaycheckProtection or Treasury.gov/CARES.

Tomorrow’s Virtual Event: AAHOA Florida Region – An Interactive Q&A with Your Regional Director

Meet Rahul Patel, the newly elected Florida Regional Director, at 4 p.m. EDT tomorrow, August 26. AAHOA Secretary and former Florida Regional Director Bharat Patel will be on hand, as will the AAHOA Government Affairs and Franchise Relations teams, who will address Florida-specific advocacy efforts and other issues that are top of mind for hoteliers in the region.

Don’t miss it. Add this event to your calendar today.

 

Next Week’s Virtual Event: Navigating the Road to Recovery in a Post-COVID-19 World – A Conversation with Best Western Hotels & Resorts

Join us at 1 p.m. EDT Wednesday, September 2 as Washington DC Area Regional Director Sandip Patel hosts a live virtual event with Best Western Hotels & Resorts. He will be joined by COO Ron Pohl, CDO Brad LeBlanc, Senior Vice President and Chief Marketing Officer Dorothy Dowling, AAHOA Female Director Western Division and BW owner Nimisha Patel, and AAHOA Southeast Texas Regional Director and BW owner Sawan H. Patel.

HotStats’ David Eisen will moderate. Have questions for Best Western’s featured guests? Email your questions at least 24 hours in advance to franchise@aahoa.com. Add this event to your calendar now.

Tomorrow’s Webcasts: Evolving Roles of Women Hoteliers, Key Performance Indicators on Tap

Join Female Director Western Division Nimisha Patel and Female Director Eastern Division Lina Patel at 1 p.m. EDT tomorrow, August 26 for Getting Back to Business: Overcoming Unique Challenges for Women Hoteliers. You’ll hear from successful women hoteliers on how their roles have evolved, how their hotels are managing through the COVID-19 pamdemic, impacts on other female staff members, and real-life stories highlighting strategies to help fellow hoteliers recover from COVID-19.

Then, at 3 p.m. EDT, tune in to Getting Back to Business: The Power of Performance – Setting Key Performance Indicators (KPIs) to discuss proven performance management processes defined by key performance indicators for hotels. You’ll gain an understanding of incorporating the fundamental principles of goal setting, accountability, and feedback. Don’t miss these important webcasts! Register now!

 

STR: U.S. Hotel P&L Turned Positive in July, the First Time Since February

U.S. hotel gross operating profit per available room (GOPPAR) reached positive territory for the first time since February, according to STR‘s latest monthly P&L data release. July’s aggregated GOPPAR was down 93.3% year over year, but hotels came out net positive, recording a $5.74 GOPPAR. “As the industry inched closer to 50% occupancy, we saw continued incremental improvement in the subsequent profitability metrics,”

Raquel Ortiz, STR’s assistant director of financial performance, said. “We are of course nowhere near pre-pandemic levels, but there were additional encouraging signs in positive GOPPAR for full-service hotels and six major markets.” See the full report here.