Dear AAHOA Members,
As an engaged member of the association, you have undoubtedly seen or heard about the recent letter from Marriott regarding its disengagement from AAHOA based on our fair franchising initiatives.
Since our current understanding is that the Marriott letter is in draft form, which has not officially been issued by Marriott to the AAHOA Officers or President & CEO, we are awaiting an official response from Marriott. The tone and content of the draft letter are very serious and explicitly state where Marriott stands in relation to AAHOA and fair franchising. AAHOA leadership has been in communication with Marriott over the past several weeks, and we are surprised and saddened that this draft letter was released in a public forum.
Please rest assured that we are doing everything we can to address these issues directly with Marriott leadership, but not at the expense of our members. AAHOA has stood, and will continue to stand, for fairness in franchising, especially involving the education of our members. That is one of our core values.
We are committed to you – America’s hotel owners – and advancing the collective interests of our members who ultimately shoulder the burden of unfair practices involving franchising in the hospitality industry.
We will remain committed to open communication and dialogue as our efforts continue to unfold and progress over the next several weeks, and we welcome continued discussions with our brand partners to strengthen our partnership and achieve mutually beneficial goals.
Your Chairman,
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