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1 virtual Convention
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8 virtual Regional Conferences & Trade Shows, with industry leaders and experts connecting hoteliers to the info they need right now
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19 In-person events
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23 Call-to-Action campaigns with more than 61,000 letters sent, 16,291 alone sent in our 15,000 Letters. One Purpose. One More Time campaign
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65 Virtual Events with more than 5,000 attendees
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240+ Webcasts (206 on COVID-19-related topics) with nearly 40,000 touchpoints, a 185% increase over last year
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267 speakers and subject-matter experts at our webcasts and virtual events
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200+ Daily Digests, giving hotel owners and the industry at large the latest info they need in a quick and easy format
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$113K raised at 2 Charity Golf Tournaments
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10 new Industry Partners, even in a tough year
And this list doesn’t even include all the strides we’ve made this year. We made hundreds of calls to brand leadership on behalf of franchisee members, and our Government Affairs team held hundreds of meetings and calls with lawmakers, and coalition and advocacy partners pressing Congress for financial relief for struggling hoteliers. We accomplished so much more this year than anybody could have foreseen when this pandemic first struck. But we did it, and I couldn’t be more proud of our association and our members.
Now, with 2021 just around the bend, we all have more reason to be optimistic than we’ve had in months. A new stimulus package has been passed, so another round of PPP is forthcoming to help struggling hoteliers, and an effective vaccine is even now being distributed around the nation, which will allow us to once again hold in-person events, including AAHOACON21 May 4-7 in Dallas. It will be great to get together in person once again, and I hope to see all of you there.
Use these final days of 2020 to enjoy the holiday season with your family and friends and keep your eyes on the prize -- recovery. It will be slow and take more time than we’d like, but be assured, it is coming. The road to recovery runs through AAHOA! And we will get there together, because we remain what we always have been: #AAHOASTRONG.
Happy New Year,
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