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Your Daily AAHOA Update for Monday, Nov. 30, 2020

Today's Top Stories

Final Events!

Don’t Miss the Final Two Events in AAHOA’s 2020 Regionals Series

AAHOA's 2020 Regionals Series is winding down this week with the AAHOA North Texas, South Central Texas, and Southeast Texas Regional: A Virtual Experience (2-6 p.m. CST Wednesday) and the AAHOA Alabama, Florida, and Georgia Regional: A Virtual Experience (2-6 p.m. EST Thursday).

Our inaugural fully virtual Regional Conference & Trade Show series features region-specific industry panels that impart vital information to hoteliers to survive in these unchartered waters. In addition, attendees and vendors gain access to unparalleled networking opportunities and trade shows. But this is your final chance to take full advantage, so don’t wait to reserve your spot.

Register Now

Reminder

AAHOA Members, Submit Your Comments Now on the Franchise Rule

On November 10, the U.S. Federal Trade Commission conducted “Reviewing the Franchise Rule: An FTC Virtual Workshop.” The Workshop focused on three aspects of the FTC Franchise Disclosure Rule:

Financial performance disclosures
Disclaimers
Format of franchise disclosure documents

The FTC has invited public comment with respect to the workshop and the FTC Franchise Rule, and we encourage our members to provide their input. Deadline for comment is Dec. 17, 2020.

STR

U.S. Weekly Hotel Occupancy Continues to Slip from Previous Weeks

U.S. weekly hotel occupancy continued to slip further from previous weeks, according to the latest data from STR through November 21. Nov. 15-21, 2020 (percentage change from comparable week in 2019):

Occupancy: 41.2% (-32.6%)
Average daily rate (ADR): $88.54 (-29.0%)
Revenue per available room (RevPAR): $36.45 (-52.2%)
The past three weeks have produced occupancy levels of 43.2%, 44.4%, and 44.1%.

Aggregate data for the Top 25 Markets showed lower occupancy (37.8%) but higher ADR ($94.21) than all other markets. Tampa/St. Petersburg, FL (50.4%) was the only Top 25 Market to reach or surpass 50% occupancy.

Learn More

What Members Are Saying...

"[We are] proud to be a member of AAHOA. Our membership has given us the opportunity to learn from the best in the industry. Attending town hall meetings and trade shows have been an invaluable resource to being involved with the leaders in this community.”

– AAHOA Vendor Partner

Upcoming AAHOA Events & Webcasts

Webcast

Getting Back to Business: I Want to Win the Ball Game: The Owner/GM As the Hotel’s Chief Strategy Officer

The hotel industry is currently facing an unprecedented challenge. How do you take control and guide your team to success amid the uncertainty? Join us to learn how to create a winning strategy that will guide your hotel to a fourth-quarter comeback. This webinar will focus on the difference between strategy and tactic, and why accountability matters when it comes to getting management to “buy in” to the new paradigm of hotel excellence.

3-3:30 p.m. EST Wednesday, Dec. 2, 2020

Register Now

Webcast

Getting Back to Business: How to Navigate PPP Loan Forgiveness

Many AAHOA Members received Paycheck Protection Program (PPP) loans to continue paying their employees during the COVID-19 pandemic. Borrowers may be entitled to loan forgiveness if the funds were used for eligible costs in accordance with the guidelines—but there are some restrictions. Join us to learn more about PPP loan forgiveness to help determine whether or not your loan will be forgiven. Plus, find out about the possible risks you may face if you fail to comply with PPP guidelines.

3-3:30 p.m. EDT Monday, Dec. 7, 2020

Register Now