Visit for the latest info
Click here if you are having trouble viewing this message.

Update for Friday, September 11

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.

AAHOA Members,


The date of September 11 will forever be etched into the annals of American history. The devastating attack on New York City claimed thousands of lives, and hundreds more of our first responder heroes died searching through the rubble and ash. Even after 19 years, the tragedy and sorrow of this day pervades throughout the American consciousness. Yet in the aftermath of loss and devastation, the resilience of the American spirit still shines through. Today we remember those who lost their lives and those who sacrificed theirs in service of helping others.

Thursday, the Senate GOP’s “Skinny Plan” was blocked after a party-line vote, marking another failed attempt by Congress to deliver COVID-19 relief to American families and small businesses. The partisan nature of the relief negotiations over the past months has delayed crucial federal stimulus, even as election day approaches. AAHOA is continuing to monitor the situation in Washington, D.C., and will be providing daily updates on the COVID-19 relief impasse. Earlier today, we launched a new Call to Action, and I ask that you take part and contact your legislators to urge them to pass a COVID-19 relief bill.

Cecil P. Staton

AAHOA President & CEO


Baird/STR: Hotel Stock Index Jumps 19% in August, Still Down Year to Date

The Baird/STR Hotel Stock Index jumped 19% in August to a level of 3,582. Year to date through the first eight months of 2020, the stock index was down 32%. “As summer vacation season officially comes to a close, hoteliers are bracing for a post-Labor Day lull as corporate travel remains muted and group business is almost non-existent,” said Amanda Hite, STR’s president.


Hotel Occupancy Up Slightly, Thanks in Part to Labor Day Weekend

U.S. hotel occupancy increased slightly over the previous week, according to the latest data from STR. Leisure markets that have shown the highest summer occupancy levels reported strong increases from the previous weekend. At the same time, the markets with the highest occupancy for the week were not leisure destinations – they were those housing displaced residents from Hurricane Laura and the California wildfires. Read the full report here.


Let’s Go There Campaign Launched This Week

The Let’s Go There campaign was launched to inspire Americans to again make plans to travel. The Let’s Go There coalition, in which AAHOA participates, has created two versions of campaign materials: Let’s Go There for those who are ready to start promoting travel now, and Let’s Go There, Soon for those who wish to participate but are not yet actively marketing to travelers. You can view the full toolkit(s) here.


Next Week’s Northwest Region Virtual Event: Property Tax Discussion Sponsored by O'Connor & Associates

Join us as O'Connor & Associates updates AAHOA Members on what they need to know regarding property taxes in the Northwest Region. At 4 p.m. EDT Thursday, September 17, Northwest Regional Director Hiten Patel will host Northwest Region Virtual Event: Property Tax Sponsored by O’Connor & Associates. Add this event to your calendar now.


Coming Up: AAHOA Virtual Event for Pennsylvania and New Jersey Hoteliers

Join us at 2 p.m. EDT Tuesday, September 15 as Young Professional Director Eastern Division Bhavik Patel hosts AAHOA Virtual Event: The Latest Updates for Pennsylvania and New Jersey Hoteliers. Guests John Longstreet, President & CEO, Pennsylvania Restaurant & Lodging Association, and Marilou Halvorsen, President, NJ Restaurant & Hospitality Association will update AAHOA Members on issues that are top of mind for hoteliers. Add this event to your calendar now.


FEMA Releases COVID-19 Supplement Regarding Evacuations and Shelter-in-Place

FEMA released a planning supplement to help communities plan for evacuations and shelter-in-place operations during the COVID-19. COVID-19 Supplement for Planning Considerations: Evacuation and Shelter-in-Place provides COVID-19-related questions to key principles and critical considerations.


ICYMI: Hotel Optimization, Part 2 - Day 1; Day 2 Coming Soon!

Chairman Biran Patel, Vice Chair Vinay Patel, and Treasurer Nishant (Neal) Patel joined a host of other industry experts at Hotel Optimization 2: A Virtual Event on Thursday, September 10. The panelists discussed tools to cope with stress, creative ways to fill rooms, strategies for boosting F&B revenue, new technologies, and more. Even if you missed Day 1 yesterday, you still can attend Day 2 on September 24, so register now.


New Legal Precedent in ADA-based ‘Drive-by” Lawsuits May Be on the Horizon

A new ADA legal precedent may be on the horizon. Recently, a U.S. district judge in New York ordered a plaintiff to show that she had legal standing to bring an ADA hotel website-accessibility lawsuit to federal court. The court ruled that there were no facts to support the lawsuit and the case was dismissed. To learn more about this announcement, click here.


AAHOA Chairman to Share Hotelier’s Perspective at NABHOOD, IMN Conferences
AAHOA Chairman Biran Patel will share his insights and expertise from the hotelier’s perspective at both the 2020 NABHOOD Summit (Sept. 14-19) and the IMN Distressed Hotel Forum (Sept. 15). Learn more at and register for the IMN forum, which is free, here.


New Action Alert: Congress to Turn its Attention Towards Passing “Clean” Government Funding Legislation

Yesterday, the Senate failed to pass the Senate GOP's “Skinny Plan” from advancing to the House, marking another impasse over the next coronavirus relief package. The Republican proposal, estimated to cost between $500 and $700 billion, was a fraction of the House Democrats’ $3.5 trillion HEROES Act and a significant reduction from the Republicans’ own $1 trillion HEALS Act proposed in July.

Senate Democrats considered the bill a non-starter and dismissed it as an election-year prop to protect vulnerable Republican seats. Following another gridlock in their negotiations, Congress will turn their attention towards passing “clean” government funding legislation, one free of COVID-19 relief riders.

We need all AAHOA Members to act now and take part in AAHOA’s new Action Alert – if no bill is passed this month, then relief will be postponed until after the election. It is critical to act now. Contact your legislators!