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Update for Tuesday, September 8

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.



Let’s Go There Campaign Seeks to Help Industry Inspire Americans to Travel Again

The Let’s Go There campaign launched today to inspire Americans to again make plans to travel. Whether you're ready to welcome visitors today or at some point in the future, everyone in the travel industry is encouraged to join this national conversation to reignite America’s sense of wanderlust. Last week, the Let’s Go There coalition rolled out a suite of materials for use by the industry, including social media graphics, sample website copy, and ideas for ways to get involved.

The coalition, in which AAHOA participates, has created two versions of these materials: Let’s Go There for those who are ready to start promoting travel now, and Let’s Go There, Soon for those who wish to participate but are not yet actively marketing to travelers. You can view the full toolkit(s) here.

Southwest Region Virtual Event: Property Tax Sponsored by O’Connor & Associates

Join us as O'Connor & Associates updates AAHOA Members on what they need to know regarding property taxes in the COVID-19 era. At 4 p.m. EDT Thursday, September 10, Southwest Regional Director Imesh Vaidya will host Southwest Region Virtual Event: Property Tax Sponsored by O’Connor & Associates. Guests will be O’Connor & Associates’ Director of National Hotel Property Tax Andrew Choy and Director of National Commercial Property Tax Abraham Tieh. You don’t want to miss this, so register now!

This event is capped at 100 attendees, so register now. Then, at 4 p.m. EDT Thursday, September 10, Choy and Tieh will be the guests of Southwest Regional Director Imesh Vaidya for Southwest Region Virtual Event: Property Tax Sponsored by O’Connor & Associates. You don’t want to miss these, so add them to your calendar today!


Register Now: Hotel Optimization, Part 2 - Taking Place this Thursday!

Chairman Biran Patel, Vice Chair Vinay Patel, and Treasurer Nishant (Neal) Patel will join a host of other industry experts at Hotel Optimization 2: A Virtual Event on Thursday, September 10 and September 24. The event, held in partnership with AAHOA, brings together hospitality leaders to address current hurdles facing the industry in the era of COVID-19. Day 1 panel topics for Hotel Optimization Part 2 – A Virtual Event are now LIVE!

Join us as panelists discuss tools to help your team cope with stress, creative ways to fill rooms when occupancy is down, strategies for boosting F&B revenue, how to determine which new technology is worth your money, and more! If you missed out on Part 1, you still can attend Part 2. Just go to to view session descriptions and register for your FREE pass!


Next Week’s AAHOA Virtual Event: The Latest Updates for Pennsylvania and New Jersey Hoteliers

Join us at 2 p.m. EDT Tuesday, September 15 as AAHOA Young Professional Director Eastern Division Bhavik Patel hosts AAHOA Virtual Event: The Latest Updates for Pennsylvania and New Jersey Hoteliers. Guests John Longstreet, President & CEO, Pennsylvania Restaurant & Lodging Association, and Marilou Halvorsen, President, NJ Restaurant & Hospitality Association, will update AAHOA Members on issues that are top of mind for local hoteliers. Don’t miss these important updates, add it to your calendar now.

Tomorrow’s Webcasts: Effectively Mixing Your Meeting and Business Spaces, PBIs Top the Agenda

Though the meetings and events (M&E) sector was particularly hard hit by the COVID-19 pandemic, certain types of M&E business are springing back to life. Join us at 1 p.m. EDT tomorrow, September 9 for Getting Back to Business: Understanding the New Business Mix for Your Meetings and Events Space to understand this shifting business mix so you can pivot your hotel’s strategy and tactics to take advantage of the new opportunities.

Then, at 3 p.m., tune in for Getting Back to Business: The Power of Incentives – Performance-Based Incentives (PBI) to better understand how to develop and implement sustainable performance-based incentives for current and future employees as well as the entire organization. Don’t miss these webcasts. Register now.


Register Now for These COVID-19 Webcasts on the Schedule

Baird/STR: Hotel Stock Index Jumps 19% in August, Still Down Year to Date
The Baird/STR Hotel Stock Index jumped 19% in August to a level of 3,582. Year to date through the first eight months of 2020, the stock index was down 32%. “As summer vacation season officially comes to a close, hoteliers are bracing for a post-Labor Day lull as corporate travel remains muted and group business is almost non-existent,” said Amanda Hite, STR’s president. “Leisure travelers have lifted U.S. performance metrics in recent months, with occupancy even topping 50% in mid-August, but demand has since retracted.

We revised our latest RevPAR forecast slightly downward to -52% for this year, and we do not foresee any catalyst to materially change this outlook for the better.” The Hotel Brand sub-index increased by 21.0% from July to 6,495, while the Hotel REIT sub-index grew 12.3% to 764. Read the full report here.