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Update for Friday, September 4

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.

AAHOA Members,

A government funding bill and COVID-19 relief package will be the headliners on Congress’s agenda next week as lawmakers return from the August recess. Yesterday evening, Treasury Secretary Mnuchin and Speaker Pelosi struck an informal deal to avert a potential government shutdown on September 30. If passed by month's end, a continuing resolution will keep the government funded through the end of the year, likely clearing the floor for continued talks over the next wave of COVID-19 relief.
The drawn-out impasse in negotiations continues to impair the recovery of small businesses and communities in need of assistance. I encourage you to contact your legislators through our campaign or by following the steps in this guide.

AAHOA is here for you every step of the way, and I want to thank you for communicating and working with us as we lead our industry during these challenging times. I hope that you and your loved ones enjoy the Labor Day weekend.


Cecil P. Staton

AAHOA President & CEO


STR: Hotel Occupancy Falls Slightly for the Second Straight Week

U.S. hotel occupancy decreased slightly for the second consecutive week, according to the latest data from STR, released yesterday. The industry sold 237,000 fewer room nights than the previous week, which represented a demand decrease of 1.3%. Week-over-week demand improvements were a constant since mid-April, but as summer ends and leisure travel fades, hotel performance gains have flattened. See the full report here.


Time’s Running Out to Register for the Southwest Region Charity Golf Tournament!

Today is the last day to sign up for the Southwest Region Charity Golf Tournament! So many of us are looking forward to getting back out into our communities and networking in person, and this golf tournament, to be held September 9 in Albuquerque, NM, will be a great opportunity to safely do just that. Register today for this can’t-miss event, where you can make a direct impact on the local community and reconnect with your fellow AAHOA Members and hoteliers. The event is capped at 50 players and registration closes today, so don’t wait! Sign up today!


ICYMI: Virtual Event -- Property Tax Sponsored by O’Connor & Associates

On Thursday, Florida Regional Director Rahul Patel hosted Property Tax Sponsored by O’Connor & Associates. Guests were Andrew Choy, Director of National Hotel Property Tax, and Abraham Tieh, Director of National Commercial Property Tax. AAHOA Secretary Bharat Patel also was on hand. View the on-demand video here.


Mark Your Calendar: Hotel Optimization, Part 2 - Day 1 Panel Topics Are Live!

Chairman Biran Patel, Vice Chair Vinay Patel, and Treasurer Nishant (Neal) Patel will join a host of other industry experts at Hotel Optimization 2: A Virtual Event on September 10 and 24. The event, held in partnership with AAHOA, brings together hospitality leaders to address current hurdles facing the industry. Day 1 panel topics for Hotel Optimization Part 2 – A Virtual Event are now LIVE!


Arrivalist: 42.5 Million Americans Will Hit the Road for Labor Day Holiday Weekend

Location data company Arrivalist projects that Labor Day holiday road trip volume will be down just 5.3% compared to last year. An estimated 42.5 million Americans will hit the road over the extended weekend. The data comes from the company's launch of an improved Daily Travel Index that now includes year-over-year insights. "Americans continue to seek respite on the road," Arrivalist Founder and CEO Cree Lawson said. "These latest projections are a promising sign for the travel industry." Read the full article here.


Let’s Go There Campaign Seeks to Help Industry Inspire Americans to Travel Again

The Let’s Go There campaign launched on Tuesday, September 8 to inspire Americans to again make plans to travel. Whether you're ready to welcome visitors today or at some point in the future, everyone in the travel industry is encouraged to join this national conversation to reignite America’s sense of wanderlust. Last week, the Let’s Go There coalition rolled out a suite of materials for use by the industry, including social media graphics, sample website copy, a participation checklist, and ideas for ways to get involved.

The coalition, in which AAHOA participates, has created two versions of these materials: Let’s Go There for those who are ready to start promoting travel now, and Let’s Go There, Soon for those who wish to participate but are not yet actively marketing to travelers. You can view the full toolkit(s) here.

COVID-19 Relief Package, Avoiding Government Shutdown Top Congress’ Agenda After Recess

Though Congress is on recess through Labor Day, reports suggest the White House, the House, and the Senate are restarting negotiations on the next coronavirus relief package. There appears to be bipartisan support on a number of issues, including the Paycheck Protection Program. House Speaker Nancy Pelosi and White House Chief of Staff Mark Meadows met on Friday to discuss potential avenues for moving forward, though the results of that meeting are unclear.

Congress also will need to reach an agreement by September 30 on how to fund the government to avoid a shutdown. Congress likely will pass a continuing resolution to keep the government funded at current levels until after the election. Do your part to urge Congress to support hotel industry priorities in the next stimulus package: Sign this letter.

With COVID-19 Webcast Series, AAHOA Continues to Lead the Way on the Road to Recovery

Through our COVID-19 webcast series, AAHOA has educated more than 30,000 hoteliers and other industry professionals through 160+ webcasts in nine vital areas: Operations, Leadership, Finance, Revenue Management, Insurance & Taxes, Marketing, Advocacy, HR, and Legal. And because our webcasts are open to the hospitality industry at large, AAHOA continues to demonstrate its commitment to sharing every resource at our disposal to ensure the recovery of travel and tourism in America from the devastating results of the COVID-19 pandemic. Explore our entire library here.


ICYMI: Virtual Event -- Navigating the Road to Recovery in a Post-COVID-19 World – A Conversation with Best Western Hotels & Resorts

On Wednesday, Washington DC Area Regional Director Sandip Patel hosted a live virtual event with Best Western Hotels & Resorts. He was joined by COO Ron Pohl, CDO Brad LeBlanc, Senior Vice President and Chief Marketing Officer Dorothy Dowling, and Best Western owners and AAHOA Directors Nimisha Patel and Sawan H. Patel. HotStats’ David Eisen moderated. Watch the on-demand video here.


Treasury Secretary Speaks Before U.S. House Subcommittee on Coronavirus Crisis

Treasury Secretary Stephen Mnuchin spoke before the U.S. House Select Subcommittee on the Coronavirus Crisis on Tuesday. Regarding additional relief for the hardest-hit sectors, Mnuchin said: “While we continue to see signs of a strong economic recovery, we are sensitive to the fact that there is more work to be done, and certain areas of the economy require additional relief.

I believe a bipartisan agreement still should be reached and would provide substantial funds for schools, testing, vaccines, PPP for small businesses, continued enhanced unemployment benefits, child care, nutrition, agriculture, and the U.S. Postal Service, along with liability protection for universities, schools, and businesses.” Read the full statement here, then do your part to help by signing this letter to Congress.