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AAHOA

Update for Thursday, September 3

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.

 

CONTENT FOUND IN THIS UPDATE
 

  • Advocacy: Treasury Secretary speaks before U.S. House Subcommittee on coronavirus crisis
  • DOL: Another 881,000 Americans filed new jobless claims last week, as new counting method takes effect
  • Next Week’s Virtual Events: California, Southwest Regions to Host O’Connor & Associates
  • Next Week’s Webcasts: A jam-packed schedule full of can’t-miss offerings
  • HotStats: New guide breaks down the good, bad, and ugly of RevPAR
  • STR: Hotel occupancy falls slightly for the second straight week

Treasury Secretary Speaks Before U.S. House Subcommittee on Coronavirus Crisis

Treasury Secretary Stephen Mnuchin spoke before the U.S. House Select Subcommittee on the Coronavirus Crisis on Tuesday. Regarding additional relief for the hardest-hit sectors, Mnuchin said: “While we continue to see signs of a strong economic recovery, we are sensitive to the fact that there is more work to be done, and certain areas of the economy require additional relief. I believe a bipartisan agreement still should be reached and would provide substantial funds for schools,

testing, vaccines, PPP for small businesses, continued enhanced unemployment benefits, child care, nutrition, agriculture, and the U.S. Postal Service, along with liability protection for universities, schools, and businesses.” Read the full statement here, then do your part to help by signing this letter to Congress.

Another 881,000 Americans Filed New Jobless Claims Last Week, As New Counting Method Takes Effect

Another 881,000 Americans filed for first-time unemployment insurance benefits last week, with the number of individuals newly put out of work last week dipping to a pandemic-era low, but remaining stubbornly elevated on a historical basis. That sum marked just the second time during the pandemic that new weekly jobless claims came in below 1 million. Today’s report, however,

also represented the first time the U.S. Department of Labor (DOL) counted new and continuing jobless claims under an updated system, which had been expected to lower the level of claims reported. The change was expected to lead to fewer headline claims being reported than would have been under the previous method. Read the full article here.

Next Week’s Virtual Events: California, Southwest Regions to Host O’Connor & Associates

Join us next week as O'Connor & Associates updates AAHOA Members on what they need to know regarding property taxes in the COVID-19 era. At 4 p.m. EDT Tuesday, September 8, North Pacific, South Pacific, and Greater Los Angeles Area Regional Directors Kamalesh Patel, Mike Riverside, and Naresh (ND) Bhakta will host California Region Virtual Event: Property Tax Sponsored by O’Connor & Associates. Guests will be O’Connor & Associates’ Director of National Hotel Property Tax Andrew Choy and Director of National Commercial Property Tax Abraham Tieh.

This event is capped at 100 attendees, so register now. Then, at 4 p.m. EDT Thursday, September 10, Choy and Tieh will be the guests of Southwest Regional Director Imesh Vaidya for Southwest Region Virtual Event: Property Tax Sponsored by O’Connor & Associates. You don’t want to miss these, so add them to your calendar today!

Next Week’s Webcasts: A Jam-Packed Schedule Full of Can’t-Miss Offerings

AAHOA has a jam-packed schedule of valuable webcasts lined up for you next week. We’ll cover everything from how to offer personalized service without face-to-face interactions and how to use performance-based incentives to motivate employees to how to ensure a safe and healthy workplace to those returning workers, how to bulk up your pipeline and secure future business in this new era of hoteling, and how to pivot your hotel’s strategy and tactics to get the right mix for your meeting and events space.

These are webcasts you do not want to miss! Add them to your calendar today!

 

Register Now for These Other COVID-19 Webcasts on the Schedule
 

HotStats: New Guide Breaks Down the Good, Bad, and Ugly of RevPAR

Despite being the cornerstone of many hotel strategies, revenue per available room (RevPAR) only shows a fraction of a hotel’s financial performance. If you're a hotelier focusing solely on RevPAR to measure your hotel’s performance, you’re likely missing out on a huge opportunity. With this in mind, HotStats has put together a free guide to share the truth about RevPAR and discuss the following topics, the history of RevPAR, problems with RevPAR, why you should consider using other hotel metrics,

and what hotel metrics you should use to fuel your hotel’s performance strategy. Download your free guide here.

STR: Hotel Occupancy Falls Slightly for the Second Straight Week

U.S. hotel occupancy decreased slightly for the second consecutive week, according to the latest data from STR. The industry sold 237,000 fewer room nights than the previous week, which represented a demand decrease of 1.3%. Week-over-week demand improvements were a constant since mid-April, but as summer ends and leisure travel fades, hotel performance gains have flattened. See the full report here.