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Update for Wednesday, September 2

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.



Let’s Go There Campaign Seeks to Help Industry Inspire Americans to Travel Again

The Let’s Go There campaign launches on Tuesday, September 8 to inspire Americans to again make plans to travel. Whether you're ready to welcome visitors today or at some point in the future, everyone in the travel industry is encouraged to join this national conversation to reignite America’s sense of wanderlust. Last week, the Let’s Go There coalition rolled out a suite of materials for use by the industry, including social media graphics, sample website copy, a participation checklist,

and ideas for ways to get involved. The coalition, in which AAHOA participates, has created two versions of these materials: Let’s Go There for those who are ready to start promoting travel now, and Let’s Go There, Soon for those who wish to participate but are not yet actively marketing to travelers. You can view the full toolkit(s) here.

COVID-19 Relief Package, Avoiding Government Shutdown Top Congress’ Agenda After Recess

Though Congress is on recess through Labor Day, reports suggest the White House, the House, and the Senate are restarting negotiations on the next coronavirus relief package. There appears to be bipartisan support on a number of issues, including the Paycheck Protection Program. House Speaker Nancy Pelosi and White House Chief of Staff Mark Meadows met on Friday to discuss potential avenues for moving forward, though the results of that meeting are unclear.

Congress also will need to reach an agreement by September 30 on how to fund the government to avoid a shutdown. Congress likely will pass a continuing resolution to keep the government funded at current levels until after the election. Do your part to urge Congress to support hotel industry priorities in the next stimulus package: Sign this letter.

Tomorrow’s Virtual Event: Property Tax Sponsored by O’Connor & Associates

Tune in at 4 p.m. tomorrow, Thursday, September 3 as Florida Regional Director Rahul Patel hosts Property Tax Sponsored by O’Connor & Associates. Guests will be Andrew Choy, Director of National Hotel Property Tax, and Abraham Tieh, Director of National Commercial Property Tax. AAHOA Secretary Bharat Patel also will be on hand. Add this event to your calendar now.


Register Now: Hotel Optimization, Part 2 - Day 1 Panel Topics Are Live!

Chairman Biran Patel, Vice Chair Vinay Patel, and Treasurer Nishant (Neal) Patel will join a host of other industry experts at Hotel Optimization 2: A Virtual Event on September 10 and 24. The event, held in partnership with AAHOA, brings together hospitality leaders to address current hurdles facing the industry. Day 1 panel topics for Hotel Optimization Part 2 – A Virtual Event are now LIVE!

Join us as panelists discuss tools to help your team cope with stress, creative ways to fill rooms when occupancy is down, strategies for boosting F&B revenue, how to decipher which new technology is worth your money and more! Go to to view session descriptions and register for your FREE pass!

With COVID-19 Webcast Series, AAHOA Continues to Lead the Way on the Road to Recovery

Through our COVID-19 webcast series, AAHOA has educated more than 30,000 hoteliers and other industry professionals through 160+ webcasts in nine vital areas: Operations, Leadership, Finance, Revenue Management, Insurance & Taxes, Marketing, Advocacy, HR, and Legal. And because our webcasts are open to the hospitality industry at large, AAHOA continues to demonstrate its commitment to sharing every resource at our disposal to ensure the recovery of travel and tourism in America from the devastating results of the COVID-19 pandemic. Explore our entire library here.


Register Now for These Other COVID-19 Webcasts on the Schedule

Destination Analysts: Prioritization of Travel Is Growing, But Safety Confidence Is Still Greatly Needed

Optimism about the coronavirus pandemic continued to grow this past week, with 43% of Americans now feeling it will get worse in the next month (down from 49% last week) and 22% feeling it will get better (up from 18%). These are the latest findings by Destination Analysts representing data collected August 28-30. Just over half of respondents said they will be taking a regional trip under 200 miles this year,

while one-third said they will be taking a staycation. Unfortunately, over half of “staycationers” said that this will mean mostly staying at home instead of exploring a different part of the country or staying overnight in a local hotel. See the complete results here.