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Update for Thursday, August 27

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.



  • Hurricane Laura: Storm slams into Louisiana, leaving 3 dead and widespread devastation
  • DOL: Unemployment claims fall slightly but remain historically high due to COVID-19
  • SW Charity Golf Tournament: Time’s running out to register, so sign up today
  • Upcoming Webinar: Unplugged with JF Capital Advisors, Part 3
  • Next Week’s Webcast: Getting Back to Business: Get Ahead of Hotel Violence with Hotel Threat Intelligence
  • Amex Trendex: Not being able to travel has many people feeling anxious and stressed

Hurricane Laura Slams Into Louisiana, Leaving 3 Dead and Widespread Devastation

After making landfall early this morning at Lake Charles, LA, as one of the strongest storms to hit the gulf coast on record, Hurricane Laura has weakened into a tropical storm, but not before leaving three people dead and a trail of widespread destruction in its wake. The hurricane also spawned a chemical fire at BioLab in Lake Charles. BioLab manufactures pool chlorine and cleaning products, so Gov. John Bel Edwards has urged residents in the area to keep their windows and doors closed,

and to turn off their air conditioners to keep them from sucking in tainted air. Though laura has been downgraded to a tropical storm, forecasters warn that tornadoes and severe flooding are still a threat, so continue to monitor if you are in the affected areas.

Unemployment Claims Fall Slightly But Remain Historically High Due to COVID-19

Unemployment claims fell slightly to 1 million last week, signaling layoffs continue as the coronavirus hampers a smooth economic recovery. New applications for unemployment benefits remained well below the recent peak of about 7 million in March but are far higher than pre-pandemic levels of about 200,000 claims per week. Job losses during the economic crisis have been widespread across industries and particularly steep in some services sectors, such as hospitality and tourism,

which have been badly hurt by the coronavirus pandemic and lockdowns imposed to curb it. Read the latest report from the Department of Labor.

Time’s Running Out to Register for the Southwest Region Charity Golf Tournament!

It’s not too late to sign up for the Southwest Region Charity Golf Tournament! So many of us are looking forward to getting back out into our communities and networking in person, and this golf tournament, to be held September 9 in Albuquerque, NM, will be a great opportunity to safely do just that. Register today for this can’t-miss event, where you can make a direct impact on the local community and reconnect with your fellow AAHOA Members and hoteliers.

The event is capped at 50 players and registration closes September 4, so don’t wait! Sign up today!

Upcoming Webinar: Unplugged with JF Capital Advisors, Part 3

How should hotel owners and asset managers be approaching the next six months moving into 2021? What is happening with the second wave of forbearance requests? Will the focus of brands and brand standards change post COVID? What is driving valuations in the public hotel markets and how are hotel stocks being valued? Tune in at 12 noon EDT Thursday, September 3 for Unplugged with JF Capital Advisors, Part 3 to hear finance experts answer these and other burning questions that are top of mind for hotel owners and developers. Don’t miss it! Register now.

Next Week’s Webcast: Getting Back to Business: Get Ahead of Hotel Violence with Hotel Threat Intelligence

Violence at hotels is an unfortunate reality in today’s world, as evidenced by the tragic and senseless murder of Yogesh Patel in his Mississippi hotel on August 11. Understanding hotel violence is key to reducing it. Join us at 3 p.m. EDT Monday, August 31 for Getting Back to Business: Get Ahead of Hotel Violence with Hotel Threat Intelligence to learn the who, what, when, where, why, and how of hotel violence.

Knowing this, hotels can appropriately assess and meet security needs, purchase the right insurance policies, and more. Don’t miss this critical webcast. Register today.

Amex Trendex: Not Being Able to Travel Has Many Feeling Anxious and Stressed

Nearly half (48%) of consumers surveyed believe not being able to travel right now is making them feel anxious and stressed and 3 in 4 (78%) say travelling is one of the top activities they miss the most. However, as the summer comes to an end, consumers remain hesitant to travel, with only 10% planning to travel for Labor Day weekend. Those are the biggest travel-related takeaways from the latest Amex Trendex, a trend report from AAHOA Silver Partner American Express.

When it comes to booking travel, premium services including direct access to speak with a real person over the phone to help with travel related inquiries (77%), flexibility (25%) and cleanliness standards (19%) remain top of mind and will play an integral role in instilling confidence for consumers to travel in the future. Read the full report here.