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AAHOA

Update for Wednesday, August 19

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.

 

CONTENT FOUND IN THIS UPDATE
 

  • Coalition Letter: AAHOA, nearly 4,000 others petition Congress for immediate help for hoteliers
  • Advocacy: AAHOA Members, urge legislators to pass a COVID-19 relief package NOW
  • Tomorrow: AAHOA Chairman Biran Patel joins other hospitality industry leaders on webinar
  • ICYMI: Navigating the Road to Recovery in a Post-COVID-19 World – A Conversation with Wyndham Hotels
  • Tomorrow’s Webcasts: Flatwork ironers and maximizing CARES Act benefits top agenda
  • Kalibri Labs: Hotel demand picks up; Corporate, Group still showing little to no improvement
  • Tourism Economics: Hospitality workers catching brunt of pandemic as unemployment soars

AAHOA, Nearly 4,000 Hospitality Leaders Petition Congress for Immediate Help for Hoteliers

Yesterday, AAHOA joined nearly 4,000 hotel industry leaders in sending a letter to Congress urging immediate action to help hotels avoid foreclosure and the loss of tens of thousands of jobs. The letter highlighted the fact that the hospitality industry has lost 4.8 million jobs since February, more than construction, manufacturing, retail, education, and health services combined. It also pointed out that the economic impact to the industry is estimated to be nine times greater than the September 11 terrorist attacks.

In addition to seeking relief for individuals impacted by the pandemic, the associations also petitioned for commercial debt relief to prevent a further economic crisis. Read the full letter here.

 

AAHOA Members, Urge Legislators to Return to Work, Pass a COVID-19 Relief Package NOW

Though Congress officially went on recess this past Friday, the House announced yesterday that it intends to come back into session this weekend to vote on a bill providing an additional $25 billion in funding to the U.S. Postal Service. While in session, the House may vote on some level of coronavirus relief as well. Senate Republicans also are expected to introduce a scaled-back stimulus bill as soon as this week.

AAHOA Members, we must keep our voices loud and consistent and our policy priorities front and center as the House returns to Washington and also urge the Senate to come back to the table to complete and pass a relief package ASAP. You can do your part by urging your representative to support hotel industry priorities in the next stimulus package.

AAHOA Chairman Biran Patel Among the Featured Guests on AREAA Webinar

AAHOA Chairman Biran Patel will share his insights on AREAA Commercial Webinar: Hospitality Focus 1-4 p.m. EDT Thursday, August 20. AAREA will be speaking with Patel and other hospitality industry leaders to gain a better understanding of the current situation in the hospitality market with a focus on the AAPI community. The discussion will cover how hotel owners are adjusting to the new normal, what franchises are doing to assist owners and ensure a safe guest experience, and more. Register today.

 

ICYMI: Navigating the Road to Recovery in a Post-COVID-19 World – A Conversation with Wyndham Hotels
Today, August 19, Washington, D.C. Area Regional Director Sandip Patel hosted the virtual event, Navigating the Road to Recovery in a Post-COVID-19 World – A Conversation with Wyndham Hotels. The conversation included leaders from Wyndham Hotels & Resorts, where they covered what they’ve done so far amid the COVID-19 pandemic, including conversations around F&B, assessing the state of the business,

how Wyndham is helping owners navigate complex situations around liability protections and insurance clauses, and other topics intended for Wyndham owners. Because owners are facing unprecedented challenges, don’t miss your chance to hear directly from Wyndham leaders. If you were unable to attend this high-level discussion, we encourage you to watch the on-demand video here.

Tomorrow’s Webcasts: Flatwork Ironers and Maximizing CARES Act Benefits Top Agenda

In addition to implementing safe washing guidelines, utilizing a flatwork ironer is essential for killing germs and preventing the spread of infection. Join us at 11 a.m. EDT tomorrow, August 20 for Getting Back to Business: Utilize Flatwork Ironers to Improve Safety and Cut Costs to learn how flatwork ironers can help protect your hotel guests and staff, improve the guest experience, and lower your utility costs.

Later tomorrow, at 3 p.m. EDT, we’ll continue our look at ways to maximize benefits available to you through the CARES ACT in Getting Back to Business: Maximizing CARES Act Benefits Continued. Attend to gain a detailed look at retirement savings, SBA loans, workplace guidance, and other provision available to help your business. These are two can’t miss opportunities, so register now.

 

Register Now for These Other COVID-19 Webcasts on the Schedule
 

Kalibri Labs: Hotel Demand Picks Up; Corporate, Group Demand Still Showing No Improvement
Hotel demand had a pickup transitioning from July to August, which was particularly reflected in Rack/BAR, Promotion + Loyalty Member Rate and OTA occupancy. Meanwhile, ADR has flattened in those same categories, and there remains little to no improvement in Corporate or Group demand. Those were the major findings from the latest report released by Kalibri Labs.

Demand has and will continue to be impacted differently in each market and in each hotel. The report gives an overview of the week-over-week impact for demand across the entire U.S. as well as a look at six major rate category/market segments. See the full report here.

 

Tourism Economics: Hospitality Workers Catching Brunt of Pandemic As Unemployment Soars

Despite being just 11% of the pre-pandemic workforce, a full 40% of all excess unemployment was centered on the hospitality industry, which includes restaurants, travel, entertainment, and recreation. This was the sobering reality revealed in a new study published by the U.S. Travel Association. The study, conducted by Tourism Economics, found that nearly half of the 16.9 million jobs in the Leisure & Hospitality industry were lost in March and April.

Since then, almost four million jobs have been created or restored, but that still results in more than one-quarter of Leisure & Hospitality workers being unemployed – double the next most-hard-hit industry. Furthermore, L&H hiring has slowed markedly from two million new jobs in June to just 600,000 new jobs in July. See the full report here.