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Update for Monday, July 27

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.



  • AAHOACON20: Only two weeks left to register for this exclusive virtual event!
  • Action Alert: Tell Congress to prioritize hotels in the next stimulus package
  • This Week’s Virtual Events: Revenue management, a conversation with Choice, and more on tap
  • Tomorrow’s Webcast: Getting Back to Business – Navigating Insurance Claims in a Post-COVID-19 World
  • STR: U.S. hotel profitability picks up further in June, full-service breaks even at 50%
  • #AAHOASTRONG: Thanks to the COVID-19 pandemic, motels are in the spotlight once again

Countdown to Convention: You Don’t Want to Miss This Exclusive Event

The 2020 AAHOA Virtual Convention & Trade Show is almost here, which means you have only about two weeks to register for what will be a first-of-its-kind gathering of hoteliers and Industry Partners. Our virtual event will feature original content you can only get here, including the general session, Hospitality CEOs Converge: Advocating for the Hotel Industry. In this high-level session, AAHOA President & CEO Cecil P. Staton, AHLA President & CEO Chip Rogers, and USTA President & CEO

Roger Dow will provide legislative updates on wins the industry has gained, ongoing efforts to expedite recovery, and more. You don’t want to miss it. And remember: This year’s event is FREE for AAHOA Hotelier Members, so register now!

Action Alert: Tell Congress to Prioritize Hotels in the Next Stimulus Package
Congress has indicated it plans to pass another stimulus package before its upcoming August recess and it is critical that the new package contain additional protections for hoteliers. In addition to tax incentives, liability protections, and other priorities, AAHOA is seeking reforms to the Paycheck Protection Program, Economic Injury Disaster Loan program, and Main Street Lending Facility. But we need your help to make sure our voice is heard. Sign and send your letter today.

This Week’s Virtual Events: Revenue Management, a Conversation with Choice, and How to Use Technology on Tap

AAHOA has three virtual events that you don’t want to miss on the slate for this week. Join us at 1 p.m. EDT Wednesday, July 29 for AAHOA Independent Hoteliers Virtual Event: Revenue Management. Later that same day at 3 p.m. EDT, we’ll present Navigating the Road to Recovery in a Post-COVID-19 World: A Conversation with Choice Hotels. We encourage you to email any questions in advance to

Then, at 2 p.m. EDT Thursday, July 30, join us for North Pacific Region Hosts: How to Utilize Technology to Ensure Safety. You don’t want to miss these events, so add them to your calendar now!

Join Us Tomorrow: Getting Back to Business – Navigating Insurance Claims in a Post-COVID-19 World

Undoubtedly, hotel owners are needing to file numerous and varied insurance claims because of the COVID-19 pandemic. But do you really know how best to go about it to ensure your claim has the best chance of being approved? Join us at 1 p.m. EDT Tuesday, July 28 for Getting Back to Business – Navigating Insurance Claims in a Post-COVID World to learn insurance basics that pertain to the hospitality industry and receive tips on navigating your insurance claims in a post-COVID-19 world.

Working with insurance claim experts will help you have a better understanding of how to prepare detailed claims and negotiate for expeditious and equitable recovery with insurance carrier(s). Register now.

STR: U.S. Hotel Profitability Picks Up Further in June, Full-service Breaks Even at 50%

STR‘s latest monthly P&L data release shows U.S. hotel gross operating profit per available room down 105.4% in June. That year-over-year percentage change showed continued improvement from April (-116.9%) and May (-110.1%). Additionally, some full-service properties broke even with occupancy at 50%, one month after limited-service properties showed positive profitability on average when surpassing 45% occupancy. Read the full report here.

Thanks to the COVID-19 Pandemic, Motels Are Once Again Taking the Spotlight

Open-corridor motels, which can be considered as a relic of yesteryear, suddenly find themselves experiencing a resurgence in popularity, thanks to the coronavirus. Travelers are now wary of being packed into crowded lobbies and elevators to get to their rooms, so the open-corridor motels are now much more appealing. “In outdoor corridors, people feel safe,” AAHOA South Pacific Regional Director Mike Riverside said. “People can go directly to their rooms” and potentially reduce exposure to the coronavirus. Read the full article here.