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Update for Friday, July 24

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.

As you may know, the 2020 AAHOA Convention & Trade Show is now a virtual event from August 11-13. In recent weeks, our team has assembled an incredible lineup of speakers, education sessions, and industry updates for this can’t-miss event. The AAHOACON20 general sessions will not be available after the event, so I encourage you to register today. Registration is FREE for AAHOA Hotelier Members.


Earlier this week, AAHOA launched a new certificate program with P&G Professional to create AAHOA/P&G Professional’s Training in Hotel Sanitization and Cleanliness, a free digital program covering property cleanliness and sanitation procedures that are adapted to the new normal. You can sign up here and earn your certificate in less than 30 minutes.

It's been nearly four months since Congress rushed to pass the CARES Act, the historic $2.2 trillion COVID-19 economic stimulus package. Since returning to Washington, D.C. last week, lawmakers on both sides of the aisle are gearing up for negotiations set to take place early next week after Republicans roll out their proposed stimulus bill. Rest assured, AAHOA is working diligently to ensure the interests of America’s hoteliers are heard loud and clear. Our industry priorities and letter of requests to Congress can be viewed in this press release.

AAHOA is here for you every step of the way, and I want to thank you for communicating and working with us as we lead our industry during these challenging times.


Cecil P. Staton

AAHOA President & CEO

AAHOA Warns Congress That, Without Relief, the Hospitality Industry Will Inevitably Collapse

To help avert a catastrophic economic collapse of the hospitality industry, Congress must take specific and necessary actions. That was the urgent core message of the letter AAHOA sent to Congressional leadership yesterday. In the letter, AAHOA highlighted the unique challenges facing hotel owners, from the liquidity crisis that has plagued the industry since pandemic’s start to the limitations and complications hoteliers encountered while attempting to seek relief from earlier stimulus efforts such as the Paycheck Protection Program (PPP).

“The small businesses that own and operate the thousands of hotels across the country and the millions of jobs they support will not recover from the impact of the COVID-19 pandemic until people begin traveling again,” AAHOA President & CEO Cecil P. Staton said. “Until that time, hotel owners need targeted and immediate economic stimulus or the industry will collapse.” Hotel occupancy rates cratered with the onset of this pandemic, and without guests to serve, rooms to clean, shuttles to drive, or meals to prepare, hoteliers find themselves without working capital to pay employees and meet their debt obligations. Most experts anticipate that the industry will not recover until at least 2023. Read the full letter here.

AHLA ‘Safe Stay' Checklist Helps Guests Travel with Confidence

To help travelers determine whether that is indeed the case and to help create a standardized safety experience nationwide, AHLA has developed the “Safe Stay Guest Checklist,” which guides people on how to travel safely. AAHOA is proud to represent the voice of America’s hotel owners on the advisory council that developed the Safe Stay guidelines. The new checklist features five recommendations that will help guests stay safe while traveling.


White House Signals Willingness to Consider Extension of Enhanced Unemployment Benefits

As the expiration date on the federal program that provided unemployment benefits to millions of jobless Americans nears, the White House has begun signaling its willingness to approve a narrow extension of the enhanced benefits. The program, which provides an additional $600-a-week increase to unemployment benefits, expires in less than two weeks and experts warn the loss of it could hinder the economic recovery and deprive millions of people of a crucial lifeline. Read the full article here.

Battle Over COVID-19 Relief Consumes Congress’ Final Sprint to Recess

As Congress reconvenes this week in Washington, D.C., at the top of the agenda is to finalize and pass a phase 4 coronavirus relief bill before the next recess begins on August 7. Democrats passed their version of a relief bill, the HEROES Act, in May, while Republicans are expected to release their relief plan next week and have unveiled major parts of the bill even as they struggle to come to a consensus on what it should include. Our fight for relief and protection for the hospitality industry is not over.


ICYMI – Southwest Region Virtual Event: What You Need to Know About ADA Lawsuits

Even as the COVID-19 pandemic continues to ravage the hospitality industry, hotel owners still must be sure they’re in compliance with ADA rules and regulations to welcome all guests. This week, AAHOA hosted the virtual event, Southwest Region Virtual Event: What You Need to Know About ADA Lawsuits, where Southwest Regional Director Imesh Vaidya hosted ADA expert Lindsay G. Leavitt and Matthew du Mée of the Office of the Arizona Attorney General for an informative discussion. Watch the entire event on demand now.


Government Report: 1.4 Million Workers File New Claims for State Unemployment Benefits

The U.S. government reported on Thursday that more than 1.4 million workers filed new claims for state unemployment benefits last week, the first time that the weekly tally has risen in more than three months. The upturn, from about 1.3 million in the two preceding weeks, comes just days before an extra $600-a-week jobless benefit is set to expire. Read the full report here.


ICYMI – Virtual Event: Proper Hotel Disinfecting and Instilling Consumer Confidence with AAHOA Club Blue Partner Ecolab

Are you confident your hotel is properly cleaned, sanitized, and disinfected well enough to safely welcome back employees and guests? If you can’t answer that question with an unequivocally and emphatic “Yes!” you need to watch this on-demand video of this week’s virtual event hosted by Upper Midwest Regional Director Kalpesh Joshi.

In it, a panel of experts from AAHOA Club Blue member Ecolab shared their expertise on hotel disinfecting, best practices, and how to move forward to create consumer confidence at your property. Watch now.

Five Webcasts Slated for Next Week! Register Now to Secure Your Spot


Next Week’s Virtual Events: Revenue Management, a Conversation with Choice, and How to Use Technology on Tap

AAHOA has three virtual events that you don’t want to miss on the slate for next week. Join us at 1 p.m. EDT Wednesday, July 29 for AAHOA Independent Hoteliers Virtual Event: Revenue Management. Later that same day at 3 p.m. EDT, we’ll present Navigating the Road to Recovery in a Post-COVID-19 World: A Conversation with Choice Hotels. We encourage you to email any questions in advance to

Then, at 2 p.m. EDT Thursday, July 30, join us for North Pacific Region Hosts: How to Utilize Technology to Ensure Safety. You don’t want to miss these events, so add them to your calendar now!


Industry Giants Harris Rosen and Horst Schulze Set to Appear at the 2020 Convention

AAHOA is proud to announce the appearance of two visionary hospitality legends – Harris Rosen and Horst Schulze – at this year’s 2020 AAHOA Virtual Convention & Trade Show on August 11-13. Rosen, the largest independent hotelier in Florida, will share how the industry can recover from COVID-19, his commitment to the future of our industry, and much more.

Schulze, who will be interviewed by Noble Investment Group CEO Mit Shah, will share his take on the current state of the industry and how standards of excellence for guest service and satisfaction are more important now than ever before. You do not want to miss this, so register now!


New AAHOA/P&G Professional’s Sanitization and Cleanliness Program Off to a Rousing Start

In only 3 days, more than 100 people have made their hotels safer and more attractive to guests and employees by taking the AAHOA/P&G Professional’s Training in Hotel Sanitization and Cleanliness. This FREE all-new, all-digital program, created by AAHOA in partnership with P&G Professional, is designed to teach hoteliers what they need to know about sanitization, including infection prevention and control, high-touch points, sanitizing soft surfaces, and more.

The program also features a helpful Resources Guide. Take the training today and access our new infographic for more information.