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Update for Monday, July 20

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.



  • AAHOACON20: Excitement continues to build for our one-of-a-kind virtual event
  • Unemployment Benefits: White House signals willingness to consider an extension
  • AHLA: New ‘Safe Stay’ checklist helps guests travel with confidence
  • Tomorrow’s Virtual Event: Ecolab explains proper hotel disinfecting and instilling consumer confidence
  • Tomorrow’s Webcast: Learn how to market your hotel in the post-pandemic landscape
  • CBRE: Site selections and economic development in the post-COVID-19
  • Survey: Convention and trade show travel will look different going forward

AAHOACON20 Is Just Around the Corner and You Don’t Want to Miss It

Excitement is starting to build as the 2020 AAHOA Virtual Convention & Trade Show approaches and you don’t want to miss it! The first day, August 11, is set for the AAHOA Annual Meeting & Awards, the speeches and debates by the candidates for the Board of Directors, and the elections. Day 2 will be chock full of valuable education opportunities, while Day 3 will feature more General Sessions, the announcement of the election results, and the inaugural address by Chairman Biran Patel.

The convention also will feature 15 hours of trade show spread across the three days. Feedback from our members indicates that they are relieved we have made their health and safety a top priority and are grateful we have provided a way for them to safely attend AAHOA’s biggest event of the year. Register today!

White House Signals Willingness to Consider Extension of Enhanced Unemployment Benefits

As the expiration date on the federal program that provided unemployment benefits to millions of jobless Americans nears, the White House has begun signaling its willingness to approve a narrow extension of the enhanced benefits. The program, which provides an additional $600-a-week increase to unemployment benefits, expires in less than two weeks and experts warn the loss of it could hinder the economic recovery and deprive millions of people of a crucial lifeline.

For months, President Trump and the White House have argued that the bonus provides a disincentive to work and should be scrapped. But with the economy showing new signs of strain, they have been opening the door to a narrower version of the benefits package. Read the full article here.


AHLA ‘Safe Stay' Checklist Helps Guests Travel with Confidence
As more and more Americans begin traveling again, it is crucial that they are assured that their health and safety is of the highest priority at the hotels they choose to stay in. To help travelers determine whether that is indeed the case and to help create a standardized safety experience nationwide, AHLA has developed the “Safe Stay Guest Checklist,” which guides people on how to travel safely. AAHOA is proud to represent the voice of America’s hotel owners on the advisory council that developed the Safe Stay guidelines.

The new checklist features five recommendations, including wearing face masks and social distancing in all common areas and public spaces, and requesting contactless room service delivery, that will help guests stay safe while traveling.

Join Us – AAHOA Upper Midwest Region: Proper Hotel Disinfecting and Instilling Consumer Confidence

Join us at 2 p.m. EDT, Wednesday, July 22 for a virtual event, AAHOA Upper Midwest Region: Proper Hotel Disinfecting and Instilling Consumer Confidence, where Upper Midwest Regional Director Kalpesh Joshi will host a panel of experts from AAHOA Club Blue Partner Ecolab. You’ll learn more about hotel disinfecting, best practices, and how to move forward to create consumer confidence at your property.

Joshi will be joined by Neil Ramchandani, Senior Corporate Account Manager, Ben Conway, Principal Technical Specialist (R&D), and Elizabeth Graven, Assistant Marketing Manager from Ecolab. Register now.

Tomorrow’s Webcast – Getting Back to Business: Hotel Marketing to Rebuild Demand and Win Guests Back
Marketing your hotel effectively in the post-pandemic landscape will depend on pivoting your strategy, executing best practices consistently, and aligning goals with a new digital strategy. Join us at 1 p.m. tomorrow, July 22 for Getting Back to Business: Hotel Marketing to Rebuild Demand and Win Guests Back to hear current consumer and online trends and specific steps to take across different stages of recovery.

You’ll learn how to use marketing to build confidence, create demand, drive online conversion, and build trust with your guests to win them back. You don’t want to miss it. Register now.

Register Now for These COVID-19 Webcasts on the Schedule


View all of AAHOA’s COVID-19 webcasts here.


CBRE Expert Roundtable: Site Selection & Economic Development in the Era of COVID-19

CBRE, the largest commercial real estate services company in the world, recently convened a panel of experts to discuss how partnerships between a particular company, the state and local governments, and the area’s economic development community have been impacted by COVID-19, how these partnerships are changing, and what the future may hold. The panel discussed challenges facing companies and economic development organizations, public-private partnerships going forward, and more. Listen to the full recording here.

Hotel Business Survey: Conference and Trade Show Travel Will Look Different Going Forward

Most industry leaders won’t feel comfortable attending a conference or trade show until next year, and when they do, the vast majority will wear a face mask and practice other safety protocols. Those are two main takeaways from a recent Hotel Business online survey of hospitality industry leaders.

The survey asked participants their thoughts about returning to in-person conferences and trade shows, how they would feel most comfortable attending, and what they expect for the future of travel and virtual events. “While the proliferation of video services somewhat fills the gap, there is nothing quite like the in-person experience that trade shows and conventions offer when you’re trying to do business or exchange new ideas – both of which will be key as we get our industry on the road to recovery,” AAHOA President & CEO Cecil P. Staton said in the article. See the full results here.