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Update for Thursday, July 16

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.



  • AAHOACON20: Registration is open and free for AAHOA Hotelier Members; here’s how to do it
  • RESTART Act: Rhode Island Senator leads charge to get more relief for small, mid-size businesses
  • ALIS: AAHOA Chairman appearing Monday in Dallas at Summer Update Series
  • eCornell Webinar: Learn how to build guest confidence by making sure hotels are safe
  • Tomorrow’s Webcast: Join us to catch up on the latest in market and economic developments
  • Fornova Study: Free cancellation is the new norm and will continue to increase

Registration Is Now Open: Here’s How to Register for AAHOACON20

Brand new for this year, registration for AAHOACON20 will be via Hotelier Members and non-members can easily log in or create an account using their mobile number. Please note that only one registration is required if you’ll be attending and watching from one device. Registration is independent of voting, but AAHOA Hotelier Members are encouraged to register for FREE to watch the Secretary debate. You can register for AAHOACON20 in five easy steps:

  1. Log into
  2. On the upper gray bar, click on AAHOACON20.
  3. Click on the "Register Now" button.
  4. Verify your billing address and then hit “NEXT” to get to the confirmation page.
  5. Soon after, you’ll receive a confirmation email from our virtual event platform SwapCard with further instructions on how to access the event platform.

If you have questions or need assistance registering, reach out to See you there next month!

Additional Senator Lends Support to RESTART Act to Aid Small, Mid-Size Businesses
U.S. Senator Jack Reed (D-RI) just signed onto a bipartisan push to create an additional Main Street business relief program offering long-term loans and flexible forgiveness to help businesses struggling with the impacts of COVID-19. The bipartisan bill would create the RESTART Program, which will provide small and mid-sized businesses with the working capital they need to get through 2020. The program offers favorable, flexible terms and gives business owners seven years to repay the federal loan.

Notably, it targets businesses that have been hit the hardest and have seen their revenue fall by 25% or more. AAHOA continues to press for these critical changes important to hoteliers as the Senate is set to return to Washington.

ALIS Summer Update Series: AAHOA Chairman a Panelist at Dallas Event on Monday

AAHOA Chairman Biran Patel will be a featured panelist for the final installment of the ALIS Summer Update Series. The event, which is being held 1:30-4:30 p.m. Monday, July 20 and is co-hosted by AAHOA, will focus on development. Topics to be covered include development pipeline and opportunities, evolving development strategies, capital for development, and more. Register now.


eCornell Webinar: Building Guest Confidence: Making Hospitality Safe

As more hotels begin to reopen, they are faced with questions ranging from how to go about attracting wary guests to what physical changes need to be made to ensure safety. How can individual hotels adapt to this evolving situation, and what must the industry as a whole do to get back on track? Tune in at 11 a.m. EDT Monday, July 20, for Building Guest Confidence: Making Hospitality Safe as hospitality industry and healthcare experts weigh in on these issues and others,

offering first-hand insight into how industry leaders are planning to reopen as the pandemic continues to spread in some places while appearing to be on the retreat in others. Register now.

Tomorrow’s Webcast: Getting Back to Business: Economic & Market Update

Want to catch up on the latest in market and economic developments as the country continues to reopen? Join us at 1 p.m. EDT tomorrow, July 17 for Getting Back to Business: Economic & Market Update. In this webcast, Supal Vora, Private Wealth Advisor and CEO of Pahal, Vora, and Associates, will review the pace and control of COVID-19, economic activities, as well as policy response and the implications of these activities on the market. He also will discuss a long-term outlook for the economy. Register now.


Fornova Study: Free Cancellation Is the New Norm and Will Continue to Increase

New research conducted by Fornova indicates hotels have largely shifted toward offering free cancellation policies in light of the COVID-19 pandemic, a notable change from practices that were common prior to the crisis. The study found that 58% of hotels now offer free cancellations, compared with only 38% that reported doing so back in December before the crisis. Data also indicates that hotels offering free cancellation are seeing higher online booking conversion rates than those that don’t.

For this reason, Fornova executives believe the percentage of hotels providing refundable options will continue to increase. See the full study here.