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Update for Tuesday, July 7

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.


SBA and Treasury Announce Release of Paycheck Protection Program Loan Data

The U.S. Small Business Administration, in consultation with the Treasury Department, yesterday announced it will release detailed loan-level data regarding the loans made under the Paycheck Protection Program (PPP), covering each of the 4.9 million loans that have been issued. The release includes loan-level data, including business names, addresses, NAICS codes, ZIP codes, business type, demographic data, non-profit information, name of lender, jobs supported, and loan amount ranges as follows:

  • $150,000-$350,000
  • $350,000-$1 million
  • $1 million-$2 million
  • $2 million-$5 million
  • $5 million-$10 million

These categories account for nearly 75 percent of the loan dollars approved. For all loans below $150,000, the SBA is releasing all of the above information except for business names and addresses.

Tomorrow’s Virtual Event: Join Us for AAHOA Updates, NC Advocacy Initiatives

Join North Carolina Regional Director Akshat Patel at 2 p.m. EDT tomorrow, July 8, as he hosts Vice Chair Vinay Patel and Lynn D. Minges, President & CEO of NC Restaurant & Lodging Association, at a virtual event. Vinay will provide attendees with an AAHOA update, while Lynn will bring you up to date on current and ongoing advocacy efforts and initiatives in the state of North Carolina. Don’t miss it. Make plans to attend now.


Tomorrow: AAHOA Chairman to Participate in HotelREBOOT Podference

AAHOA Chairman Biran Patel and Vice Chair Vinay Patel will be among the featured guests when HotelREBOOT launches its series of “Podference” sessions tomorrow, July 8, to help hoteliers meet the challenges of the pandemic-ravaged marketplace. Biran will offer his expertise on Panel 2: Reinvent: Hotel Ownership & Management (July 8), where attendees will hear best practices regarding how hoteliers are rethinking what it means to run a hotel.

Vinay will share his insights on the new rules of hotel investment for buying, selling, and building and what hoteliers must know to get the best deal possible during Panel 3: Refinance & Reinvest (July 22). Register today.


eCornell Webinar: Hospitality Marketing – Adjusting Your Approach and Messaging in the Face of COVID-19
Economies all over the world are struggling to rebound from the devastating effects of the COVID-19 pandemic, with some areas slowing lifting travel restrictions. But with the virus actually surging in some areas, including the southern U.S., the travel landscape remains drastically altered. So, how can the industry attract guest in this environment?

Tune in at 9 a.m. EDT tomorrow, July 8, for Hospitality Marketing: Adjusting Your Approach and Messaging in the Face of COVID-19 to find out. This webinar, brought to you by The Hotel School at Cornell University, brings together three industry pros from the U.S., Europe, and Asia to discuss their marketing efforts and how they are adjusting to the new realities in their regions. Attendees will have the chance to ask questions directly to the panel on how best to optimize marketing and communications. Register now.

Tomorrow’s Webcast – Getting Back to Business: Service Delivery in the Era of COVID-19

The COVID-19 pandemic has drastically impacted the hospitality industry, which thrives on people, community, social interactions, and personalized service. The service experience has been hit especially hard in the era of masks and social distancing. Now, as travel increases, guests and employees are returning to a vastly different environment, and expectations may be even higher.

Join us at 11 a.m. EDT tomorrow, July 8, for Getting Back to Business: Service Delivery in the Era of COVID-19, to learn best practices to make sure your team is ready to meet them. Register now.

STR: Economy Continues to Lead All Sectors, While Demand in Tampa/St. Pete Jumps 170%
U.S. weekend occupancy reached 54.1%, with economy-class hotels continuing to lead among the segments, with an occupancy of 53.7%. That was the key highlight from the most-recent STR video, examining performance for the week of June 21-27. Midscale-class hotels reached a 50.1% occupancy level for the week, the only other class to surpass 50% occupancy. The most-pleasant surprise was seeing demand in Tampa/St. Petersburg, FL, increase roughly 170% from the week ending April 11. See the full video here.