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AAHOA

Update for Monday, July 6

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.

CONTENT FOUND IN THIS UPDATE

  • Advocacy: Senators introduce bill to prevent future shutdowns caused by pandemics
  • PPP: President signs critical extension of loan program into law
  • No Vacancy Podcast: A conversation with AAHOA Chairman Biran Patel
  • Tomorrow’s Webcast: Learn the easy way to get your PPP loan forgiven
  • Castell Project: Study examines the lack of black representation in hospitality industry leadership

Senators Introduce Bill to Prevent Future Economic Shutdowns Caused by Pandemics

On July 2, U.S. Senators Cory Gardner (R-CO), Michael Bennet (D-CO), Mitt Romney (R-UT), and Kyrsten Sinema (D-AZ) introduced the Timely and Effective Systematic Testing (TEST) Act, sweeping legislation to strengthen the nation’s health preparedness efforts for COVID-19 recovery and future pandemics. “In order for the hospitality industry to recover, Americans need to be confident that they can resume activities, such as travel,” AAHOA President & CEO Cecil P. Staton said.

“Until a vaccine is developed, more testing is key to giving us a clearer picture of where we stand regarding this virus.” Read the full press release.

Trump Signs Paycheck Protection Program Extension Into Law
President Donald Trump on Saturday signed an extension of the small business loan Paycheck Protection Program into law, according to the White House. House lawmakers unanimously passed the extension less than a day after the program expired, and PPP will now remain open to applications through August 8. Congress created the program in March to help small businesses keep employees on their payrolls through nationwide closures amid the coronavirus pandemic.

More than 4.8 million small business owners have tapped more than $520 billion in potentially forgivable loans through the program. Read the full article here.

No Vacancy Podcast: Biran Patel on His New Role As AAHOA Chairman
How do we get travel tourism back and how do we bring the workforce back are the two main issues facing hoteliers today. So said AAHOA Chairman Biran Patel during his recent appearance on the No Vacancy Podcast with Glenn Haussman. “We need to try to get back to pre-COVID-19 revenue and numbers,” Patel said. “It’s a tough time.” Patel also said marketing through social media, websites, and brand partners will be critical in reassuring travelers that it’s safe to do so.

“We need to create marketing to make them feel comfortable,” he said. “And when they come to your hotel, you want to make sure their experience is a positive one. Reviews go a long way.” The new AAHOA Chairman also touched on OTAs, the Paycheck Protection Program, and how supporters can help get behind the industry to help them all move forward together during the wide-ranging interview. Hear the full podcast here.

Tomorrow’s Webcast: Getting Back to Business: The Easy Way to Get Your PPP Loan Forgiven
Did you know that something as simple as how you fill out the application can determine whether or not you have to pay back your Paycheck Protection Program loan? Join us at 1 p.m. EDT tomorrow, July 7 for Getting Back to Business: The Easy Way to Get your PPP Loan Forgiven. You’ll learn the simple steps you need to take to have your loan forgiven and how to fill out the application so you don’t have to pay your PPP funds back. Register now.

Castell Project: Black Representation in Hospitality Industry Leadership 2020

One in five people working in the hospitality industry – the hotel business – is Black, according to the U.S. Department of Labor. On a proportionate basis then, we might expect that one in five directors, vice presidents, senior vice presidents, and C-suite leaders would be a Black executive. Yet, 84% of the 630 hotel company websites reviewed for this study do not show ANY Black executives on their websites, and only 102 showed a Black employee at the director level or above.

This was only one of the sobering findings from “Black Representation in Hospitality Industry Leadership 2020” by the Castell Project, released June 29. The authors of the study said how the industry brings back workers from the layoffs and furloughs prompted by the coronavirus pandemic represent a unique opportunity to reshape the industry for a more diverse future. See the full report here.