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Update for Thursday, June 25

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.


  • Cecil P. Staton: AAHOA President & CEO speaks out on Fox Business
  • USDOL: Nearly 1.5M more people filed for unemployment last week
  • Virtual Event: Tomorrow AAHOA Independent Hoteliers to discuss cleaning guidelines
  • AAHOA/AHLA: Legislative Action Summit canceled due to COVID-19 pandemic
  • Tomorrow's Webcast: Learn how to do (cyber) security right
  • HotStats: Playlist recommends how hoteliers can succeed in a post-COVID world
  • STR: Hotel occupancy ticks up another couple of points for week ending June 20

AAHOA President & CEO Speaks Out on Fox Business

AAHOA President & CEO Cecil P. Staton appeared during an exclusive interview on Fox Business' Cavuto: Coast to Coast on Tuesday. "We're in a very difficult moment, perhaps the worst moment for our industry – the hotel industry – in our lifetime," Staton said. "We're hopeful, though, there may be a bit of a silver lining. If Americans can't really travel, perhaps they'll do a bit more domestically through the rest of the year if we can just build some confidence and get the economy opened up and more people on the road traveling again."

Staton also spoke on CMBS loans and AAHOA's advocacy work to get regulatory relief and forbearance that will allow hoteliers to hold on. "This is a huge issue, and if not addressed, is going to lead to some very serious consequences in the months to come with these things continuing to inhibit travel around our country," he said. You can watch the full interview here.

Another Nearly 1.5M Americans Filed for Unemployment Last Week

More than three months into the COVID-19 crisis in the U.S., countless Americans are still unemployed. According to the U.S. Department of Labor, weekly initial jobless claims data showed yet another week of claims exceeding 1 million. Another 1.48 million Americans filed for unemployment benefits in the week ending June 20, exceeding economists’ expectations of 1.32 million. The prior week’s figure was revised higher to 1.54 million from the previously reported 1.51 million claims.

While last week’s report marked 12 consecutive weeks of deceleration, more than 47 million Americans have filed for unemployment insurance over the past 13 weeks. See the full USDOL report here.

AAHOA Independent Hoteliers Virtual Event: Cleaning Guidelines

While branded properties have corporate guidelines to follow when it comes to cleaning protocols in the age of COVID-19, independent hotels are being challenged with creating their own playbooks. Not sure where to start? Join us at 3 p.m. EDT tomorrow, Friday, June 26, for AAHOA Independent Hoteliers Virtual Event: Cleaning Guidelines and get some answers.

AAHOA Chairman Biran Patel, Independent Hoteliers Committee Chair Komal (Tina) Patel, and Kevin Shields, Regional General Manager of the Kessler Collection, will make an in-depth assessment of how hotels are embracing the “new normal,” and you’ll also learn the best standards for keeping your hotel clean during this difficult time. You can submit your questions in advance here and join here at the start time.


AAHOA/AHLA Legislative Action Summit Canceled Due to COVID-19 Pandemic

The AAHOA/AHLA Legislative Action Summit, set for Sept. 16-17 in Washington, D.C., has been canceled due to the closure of public access to lawmakers and ongoing concerns about the health and safety of attendees. While this very important annual event has been canceled, our advocacy work doesn’t ever stop. And in this new landscape, it’s more important than ever to make your voices heard and share your stories with your representatives. Hence why it’s so important to answer AAHOA’s calls to action on legislative priorities and participate in advocacy efforts from the comfort of your office or home.

Getting Back to Business: How to Do (Cyber) Security Right

As the hospitality industry adopts technology to reduce contact, create remarkable guest experiences, and achieve efficiencies, it raises the question: How do we secure all of it? Join us at 1 p.m. EDT tomorrow, June 26 for Getting Back to Business: How to Do (Cyber) Security Right to find out. Ted Harrington, Executive Partner at Independent Security Evaluators and a leader of ethical hackers, will take you to the front lines of security research to teach you how to deal with modern security threats.

You'll learn what penetration testing is and outline a method for how to defend your hotel against hackers. Register now.

HotStats: How Hotels Can Succeed in a Post-COVID World

The hospitality industry, and hotels in particular, were blindsided by the COVID-19 pandemic and dealt a devastating blow. For months now, hoteliers have been floundering, trying to keep your heads above water and figure out which way is up. But, now it’s time for you to find the surface and start swimming. Make no mistake, major adjustments will need to be made for operating profitably in the new normal. To help in that regard, HotStats has developed a playlist, if you will, of steps hoteliers can take to be successful in a post-COVID-19 world.

STR: Occupancy Ticks Up Another Couple of Points

Demand continues to be pushed upward by drive-to spots and the destinations with outdoor offerings such as beaches. That’s the good news and main takeaway for the week ending June 20, according to the latest STR report. “Occupancy was up another couple percentage points from last week, marking the tenth consecutive week of such an increase,” Jan Freitag, STR’s senior VP of lodging insights, said. “For the week, 10 submarkets showed occupancy above 70%, led by Panama City (88.7%), where occupancy was just 0.7% lower than the comparable week in 2019.”