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Update for Friday, June 19

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.

An Inaugural Message from AAHOA Chairman Biran Patel
A Farewell Message from AAHOA 2019-2020 Chairwoman Jagruti Panwala

STR: Hospitality Industry Slowly But Surely Clawing Its Way Back

U.S. hotel performance data ending June 13 showed another small rise from previous weeks and less severe year-over-year declines, according to the latest STR report. “Powered by the slow and steady rise in weekly demand, the industry clawed its way above 40% occupancy,” Alison Hoyt, STR’s senior director, consulting and analytics, said. “That was still down substantially from the comparable week last year (73.6%) but an obvious improvement from the country’s low point in mid-April.” Read the full report here.


Sanitization Strategies Dominate Final Day of Hotel Optimization Event

AAHOA Vice Chair Vinay Patel, President & CEO of Fairbrook Hotels, suggested hoteliers look to hospitals for best practices on sanitizing during the third and final day of the Hotel Optimization conference. The final day of the virtual event, presented by Questex Hospitality Group and AAHOA, focused on the latest sanitizing strategies, sustainability, and hotel design trends in the age of COVID-19.


AAHOA President & CEO Featured on ALIS 6x8 Webinar

AAHOA President & CEO Cecil P. Staton was among the featured speakers at ALIS 6x8: Recovery Top of Mind Episode 2 on Wednesday. Cecil and other industry professionals discussed what is top of mind in the hospitality industry and how they would tackle the issues of the day with an eye on the industry’s recovery. The ALIS 6x8 series is a fast-paced complimentary series of 8-minute conversations hosted by The BHN Group that addresses issues concerning the hospitality industry.

Getting Back to Business with Our COVID-19 Webcast Series: 20,000 Educated to Date

In the wake of the impact of COVID-19 on the hospitality industry, AAHOA continues to bring the entire industry a series of webcasts that will keep you informed and help determine next steps for your business. To this end, our webcast series is transitioning to topics that will help you get “Back to Business.” We have educated more than 20,000 hoteliers on COVID-19-related topics, and feature more than 110 webcasts separated by category in our library, a majority of which are available on demand. Email your ideas for future topics to


Three Can’t-Miss AAHOA Virtual Events on Tap for Next Week
Join us next week for three AAHOA virtual events you don’t want to miss. At 4 p.m. EDT Wednesday, June 24, the AAHOA Government Affairs team will break down the PPP Flexibility Act and more during AAHOA Young Professional Hoteliers Virtual Event: Advocacy Updates, Getting Involved, and the PPP. At 4 p.m. EDT Thursday, June 25, Joshua Francis, PhD, LPCC-S, LICDC-CS, will discuss self-care during the pandemic in AAHOA Women Hoteliers Virtual Event: Maintaining Health and Wellness Through the Pandemic. At 3 p.m. EDT, Friday, June 26, we host AAHOA Independent Hoteliers Virtual Event: Cleaning Guidelines, where best practices for keeping your hotel clean without brand standards will be discussed.


Red Roof, G6 to Discuss How Economy, Extended-Stay Sectors Survived COVID-19

Mark your calendars for two virtual events with leading hospitality brands that will examine how and why the economy and extended-stay held up better than other segments. At 2 p.m. EDT Thursday, June 25, David Eisen, HotStats Director of Hotel Intelligence, Americas, will moderate a panel of executives from G6 Hospitality in How the Economy Hotel Segment Survived COVID-19: A Conversation with G6 and Owners. At 2 p.m. EDT Tuesday, June 30, Eisen will do another panel with Red Roof executives in How the Economy Hotel Segment Survived COVID-19: A Conversation with Red Roof and Owners.

SBA and Treasury Announce New and Revised Guidance Regarding the Paycheck Protection Program

This week, the SBA issued new and revised guidance for the Paycheck Protection Program (PPP). This guidance implements the Paycheck Protection Program Flexibility Act (PPPFA). As described in detail in an announcement on June 8, 2020, the new rule updates provisions relating to loan maturity, deferral of loan payments, and forgiveness provisions. SBA issued revised PPP application forms to conform to these changes. Click here to view the new Interim Final Rules. Click here to view the new Borrower Application.

SBA and Treasury Announce New EZ and Revised Full Forgiveness Applications for the Paycheck Protection Program

The SBA recently posted a revised, borrower-friendly Paycheck Protection Program (PPP) loan forgiveness application and corresponding instructions implementing the PPP Flexibility Act of 2020. In addition to revising the full forgiveness application, SBA also published a new EZ version of the forgiveness application and instructions. Both applications give borrowers the option of using the original 8-week covered period (if their loan was made before June 5, 2020) or an extended 24-week covered period.

AAHOA’s Latest Action Alert: 520 Messages Sent to Members of Congress

This week, AAHOA launched our latest Action Alert asking you to send letters to members of congress to help support borrowers with commercial mortgage-backed securities loans (CMBS). Many members are having trouble meeting loan obligations as these loans have strict terms and cannot be easily altered. Thank you to each of you who sent letters to your representatives! In total, we had 481 advocates who sent 520 messages to members of Congress over just three days.

SBA Reopens Economic Injury Disaster Loans and Advance Programs to All Eligible Small Businesses

The SBA has reopened the Economic Injury Disaster Loan and EIDL Advance program portal to all eligible applicants, which was previously only available to agricultural businesses. AAHOA advocated on behalf of America’s hotel owners to open EIDL loans to small businesses, and we applaud the efforts on behalf of the SBA.

The EIDL program offers long-term, low-interest assistance for a small business or nonprofit. These loans can provide vital economic support to help alleviate temporary loss of revenue.