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Update for Friday, June 12

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.



  • Message: AAHOA President & CEO updates from this week
  • International WELL Building Institute: IWBI announces WELL health-safety rating for hotels and resorts
  • Letter: House questions SBA about issues with the Economic Injury Disaster Loan program
  • PPP Legislation: Senators announce new bill to get money to smaller businesses Hit by COVID-19
  • USDOL: Department of Labor issues FAQ about masks in the workplace to Protect Against COVID-19
  • Main Street Lending Program: Tune in to learn about changes to the program and also ask questions
  • Webcast: Join us to learn about the HR-related issues that matter most to hoteliers
  • IdeaS: New toolkit will help businesses jump start their revenue post-pandemic
  • Human Trafficking: COVID-19 has brought more pain for victims, but you can help
  • HotStats: Report takes a look at historical data to predict future trends for recovery
  • Article: Travel ticking up as summer vacation season arrives amid virus concerns

As governments slowly roll back travel restrictions and prepare to reopen society, AAHOA is here to assist you as you prepare your business to welcome back guests. Our industry will continue to grapple with the challenges of COVID-19 for the foreseeable future as America’s economy begins to recover and our society adjusts to a new normal. The health and safety of our community remains AAHOA’s top priority while we work to revitalize domestic travel and prepare our members for the challenges ahead.
One week ago today, President Trump signed the bipartisan Paycheck Protection Program (PPP) Flexibility Act into law.

This bill contains many of the corrections to the PPP that AAHOA fought for from the program’s inception, and its passage is a huge legislative victory for our members and small businesses across the country. The Small Business Administration and the Department of the Treasury are releasing new guidelines and other resources to help navigate the regulatory changes to the PPP, and I encourage you to visit our COVID-19 resource center and stay up to date by reading our daily email updates.


AAHOA is here for you, and I want to thank you all for communicating and working with us as we lead our industry during these challenging times.


Cecil P. Staton

AAHOA President & CEO

International WELL Building Institute Announces WELL Health-Safety Rating for Hotels and Resorts

The International WELL Building Institute (IWBI), the world’s leading certification body for healthy buildings, on Thursday announced the establishment of the WELL Advisory Board for Hotels and Resorts to provide insights on the application of the WELL Health-Safety Rating for Facilities Operations and Management for hotels and resorts. AAHOA is proud to serve on the WELL Advisory Board that helped to establish the program.

“This is an opportunity for property owners and operators to extend their work with third-party documentation review, which is a critical step in verifying the adoption of these practices,” Michael Dominguez, CEO of Association of Luxury Hotels International (ALHI), said. Hoteliers who are interested in the WELL Health-Safety Rating can register here.


House Sends Letter to SBA Regarding Issues with the Economic Injury Disaster Loan Program

House Small Business Committee Chairwoman Nydia M. Velázquez (D-NY) and Ranking Member Steve Chabot (R-OH) on Tuesday led a bipartisan group of Committee members in sending a letter to the Small Business Administration (SBA) seeking more information regarding issues small business borrowers are facing within the Economic Injury Disaster Loan (EIDL) program, as it was extended by Congress to provide relief for small businesses struggling in the wake of the COVID-19 pandemic.

The letter addresses many issues with the program, primarily that the maximum loan amount was reduced from $2 million per business to $150,000. Read the full letter here.

Cardin, Coons, Shaheen Announce Legislation to Get Capital to Small Businesses Hardest Hit by COVID-19
During Wednesday’s Senate Small Business Committee hearing on CARES Act small business lending programs, Ranking Member Cardin (D-MD) touted his plans to introduce the Prioritized Paycheck Protection Program (P4) Act to provide additional PPP funding to smaller businesses (100 employees or less, including sole proprietorships and self-employed individuals) particularly hard hit by the pandemic.

Also during the hearing, Treasury Secretary Mnuchin confirmed that borrowers using less than 60%of their PPP loan proceeds for payroll costs during the forgiveness covered period would continue to be eligible for partial loan forgiveness. Senators on both sides of the aisle pressed SBA Administrator Carranza on the agency’s implementation of the Economic Injury Disaster Loan (EIDL) program. Administrator Carranza said all EIDL applications in the queue will be in SBA’s loan processing portal (though not processed) by next week.


U.S. Department of Labor Issues FAQ About Masks in the Workplace to Protect Against COVID-19

With more businesses now opening up and workers reporting back to work, there is concern on the part of both employers and employees about the use of face masks in the workplace. In response, the U.S. Department of Labor has released a list of frequently asked questions and answers to provide answers about cloth face coverings to protect against the spread of the coronavirus.

For Borrowers: Tune in to Learn About Updates to the Main Street Lending Program

Potential borrowers, tune in at 2 p.m. EDT Monday, June 15 to have an opportunity to learn about changes to the Main Street Lending Program program announced on June 8 and to ask questions about the program to senior officials from the Federal Reserve. The Main Street Lending Program is designed to support small and medium-sized U.S. businesses and their employees suffering financial strain caused by the coronavirus pandemic by giving these businesses access to additional credit. Register here.


Join Us to Learn About HR-related Issues That Are Top of Mind for Hoteliers
As the fallout from the coronavirus pandemic continues to impact the industry, businesses have had to adapt their practices as well. Join us at 11 a.m. EDT Monday, June 15 for Hotel Owners & Conquering COVID: Innovating and Executing On-Premise Catering in a Post-COVID-19 to hear an update on the challenges employers face. Join us to discuss the latest guidance on employees returning to work, potential liabilities your business may face if guests or staff contract COVID-19, and other HR-related issues that are top of mind for hoteliers.

We’ll also discuss other recent legislative updates that hospitality employers need to know now. Register now.


IdeaS Toolkit Will Help Businesses Jump Start Their Revenue

This is a time of great uncertainty for businesses, thinking about how to prepare their organizations for recovery. Many business owners don’t even know where to start. To fill that void, IdeaS has created a Revenue Restart Toolkit that combines deep industry expertise and pricing know-how with world-class analytics to enable hotels to restart their revenue strategy in the face of a transformed market. IDeaS revenue experts will help you make informed decisions, empowering your business to recover stronger and faster.


COVID-19: Yet More Pain for Human Trafficking Victims

Like many across the country – and around the world – Californians have struggled with the effects of COVID-19. Sadly, what this pandemic has meant for victims of human trafficking is that their abusers have yet another way to exploit them. According to a recent article published in Capitol Weekly, a news site for California government and politics, prior to COVID-19, victims were already dealing with extreme barriers to safety, health services, and employment. And now they are even more vulnerable to unrelenting abuse.

Survivors are not safer at home and need access to resources now. Learn how to identify human sex and labor trafficking and how to help end it by earning your certificate today with AAHOA’s FREE BEST Inhospitable to Human Trafficking Training Sponsored by AAHOA.


HotStats: Recovery Is Out There, But When Will It Come?

The scores of hotel closures and staggering number of job losses are evidence of the COVID-19 pandemic’s devastating impact on the hospitality industry. An overwhelming number of hotels have suspended operations because of lack of demand, while hotels that remain open are running bare-bone operations. Meanwhile, labor, which two months ago was the hotel industry’s biggest concern, is no longer a worry because there is hardly any of it left. In the U.S., leisure and hospitality jobs were by far the hardest hit, plummeting by 7.7 million (47%), according to the U.S. Bureau of Labor Statistic.

Because of COVID-19, hotels across the country are on track to lose more than $500 million in room revenue per day. The current situation across the globe is bleak, but like most predicaments, the darkest hour is just before the dawn. A recovery, even if it’s not on the immediate horizon, is out there and will eventually come. But how long will it take? HotStats takes a look at historical data to predict future trends.


Article: Travel Ticks Up As Summer Vacation Season Gets Underway Amid Virus Concerns

COVID-19-related stay-at-home orders are being lifted all across the country, and stir-crazy Americans are beginning to travel again as the summer vacation season gets underway after.

Though still severely depressed compared to normal levels, hotel bookings have increased steadily over the past several weeks, air travel is on the rise and car trips are up – fledgling signs that the travel and hospitality industry is beginning to see the start of a recovery, according to a U.S. News & World Report article.

"While these are modest gains, they are gains nonetheless. I think it's fair to say that the travel recovery has now begun," Adam Sacks, the president of Tourism Economics, an Oxford Economics company that analyzes the travel sector, said. "There was literally nowhere to go but up." Read the full article here.