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Update for Thursday, May 21

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.



  • AAHOA Advocacy: Yesterday’s AAHOA legislative update with AAHOA President & CEO, AAHOA Government Affairs team
  • CARES Act 2.0: AAHOA issues statement on recently released updated priorities
  • Coalition Letter: AAHOA and partners request emergency legislative, administrative action
  • Coalition Letter: AAHOA and partners express support for PPP Flexibility Act
  • PPP: SBA and Treasury release additional guidance
  • Chamber: New guide on PPP loan forgiveness
  • Federal Reserve: Fed updates info on Term Asset-Backed Securities Loan Facility
  • Webcasts: Join us to learn more about digital marketing post-pandemic
  • AAHOA Download: Pool safety and precautions during COVID-19
  • Safe Stay: Hotel industry unites around enhanced safety, cleaning standards
  • Kalibri Labs: Extended-stay hotels have the advantage over other segments
  • Arrivalist: New Daily Travel Index released
  • #AAHOASTRONG: AAHOA leaders recognized for supporting their communities

Yesterday’s Legislative Update from AAHOA

Alongside AAHOA President & CEO Cecil P. Staton, AAHOA's Government Affairs team yesterday hosted a webcast that shares AAHOA’s recent advocacy efforts at the federal, state, and local levels. Listen to the on-demand webcast to learn more on the the CARES Act and how AAHOA is proactively protecting your interests by fighting for property tax abatement, legislative changes and further funding of the PPP and EIDLs, indemnification from COVID-19-related lawsuits, and much more. Watch now.


America’s Hotel Owners Detail Priorities for CARES Act 2.0

Yesterday, AAHOA issued a statement on the recently released industry priorities for CARES Act 2.0, supported by AAHOA, AHLA, the Latino Hotel Association, and the National Association of Black Hotel Owners, Operators & Developers. “From protecting employees and providing limited safe harbor to hotels that abide by proper public health guidelines to supporting small businesses using relief programs and ensuring industry solvency, Congress can make a real difference in assisting one of the industries hit hardest by this crisis,” AAHOA President & CEO Cecil P. Staton said.

Coalition Letter: Legislative and Administrative Action on the PPP

Today, AAHOA along with many coalition partners sent a letter to leaders of the House, Senate, Treasury Department, and Small Business Administration requesting emergency legislative and administrative action to help ensure that the liquidity provided through the PPP can be deployed in a manner that is most likely to allow a small business to remain operational. The letter requests three specific changes that would help business owners who need capital for overdue rent payments, the re-start of vendor contracts, and other necessary expenses.


Coalition Letter: Paycheck Protection Program Flexibility Act

In a letter sent to the leaders of the House of Representatives, AAHOA along with coalition partners wrote to express our strong support for the recently introduced “Paycheck Protection Flexibility Act,” sponsored by Representatives Dean Phillips and Chip Roy. The aptly named Paycheck Protection Flexibility Act would significantly improve five areas as it relates to the PPP.

Taken as a whole, the recommended provisions would empower small businesses to have the autonomy to make their own decisions about how best to meet their obligations to stay in their physical location, retain and hire employees, protect their workers and consumers, and save their businesses.

Paycheck Protection Program (PPP) New Interim Final Rule
Yesterday, the Small Business Administration and the Treasury Department released an interim final rule, “Second Extension of Limited Safe Harbor with Respect to Certification Concerning Need for PPP Loan and Lender.” The additional guidance extends the date by which certain Paycheck Protection Program (PPP) borrowers may repay their loans from May 14, 2020, to May 18, 2020. Any borrower that applied for a PPP loan and repays the loan in full by May 18, 2020, will be deemed by SBA to have made the required certification in good faith.


Chamber Releases New Guide on How to Get PPP Loans Forgiven
The Chamber on Wednesday released a new guide to walk business owners through the steps and requirements needed to get Paycheck Protection Program (PPP) loans forgiven. PPP loans may be forgiven if borrowers use the funds to maintain their payrolls and pay other specified expenses. Download this step-by-step guide to calculate your loan forgiveness amount, navigate record-keeping requirements, and determine repayment terms on amounts not forgiven.

The Treasury Department and Small Business Administration recently released the application form and instructions for loan forgiveness. Find forgiveness forms, instructions, and worksheets here.

Federal Reserve Announces New Info for Term Asset-Backed Securities Loan Facility

The Federal Reserve recently released updated information regarding the current cycle of operations of its Term Asset-Backed Securities Loan Facility, which was announced on March 23 as part of an initiative to support the flow of credit to U.S. consumers and businesses. Updated information includes a revised term sheet for the facility and a set of FAQ, which was revised yesterday. The term sheet replaces a previous version published last month.

The new documents bring the final terms of the program into more focus, though the Federal Reserve has not yet published the full terms and conditions for participation in the loan facility.

Join Us Tomorrow for a Webcast on Practical Digital Marketing Post-COVID-19

COVID-19 has devastated the hospitality industry, but how do you put your digital marketing strategy back together, and what should it look like? Attend tomorrow's webcast to hear Tristan Heaword and Ben Hanley (co-founders, three&six) discuss some practical challenges to keep in mind and real-world limitations that may well exist as we embark on the road to recovery. Titled, A Practical Review of Digital Marketing Post-COVID-19,” the free webcast will take place 1-1:30 p.m. EDT tomorrow, Friday, May 22.

Register now.

Brand-New AAHOA Download: Pool Safety and Precautions During COVID-19

As both indoor and outdoor pools open around the country, it’s important to take the proper precautions for guest and staff safety. To that end, AAHOA has compiled a list of suggestions to consider. Please note that local or state regulatory agencies may have additional or different requirements related to mass gatherings, pool openings, and other hotel operations in the wake of the pandemic. Your local county health department is a good resource to contact for this information.


Hotel Industry Across U.S., Canada Unite Around Enhanced Safety, Cleaning Standards

As states across the country navigate reopening and hotels begin to safely welcome back guests, AHLA today announced hospitality leaders across North America have endorsed Safe Stay, enhanced industry-wide cleaning guidelines led by AHLA and in partnership with AAHOA. “As travel begins to resume in states across the country, the hotel industry is going above and beyond to protect both our employees and guests,” said AAHOA President & CEO Cecil P. Staton.

“Safe Stay represents the top priority for the industry, and as we continue to face this public health crisis together, our industry will continue to focus on providing a greater level of confidence for consumers.” AAHOA is proud to represent America's hotel owners on the advisory council that developed Safe Stay.


Kalibri Labs White Paper: In a COVID-19 World, Extended-Stay Hotels Have the Advantage

Because of the amenities they offer and the type of guests they attract, extended-stay hotels were not impacted by the COVID-19 pandemic nearly as much as other hotel segments. In fact, Kalibri Labs found that extended stay hotel guest paid RevPAR performed 14.4% better than the non-extended stay hotels in the total U.S. during the first full month of COVID-19’s impact, March 2020, which is the only month in the past 5 years that this has occurred. Download the full report.


Arrivalist Daily Travel Index That Covers Entire Nation

Arrivalist, a visitation intelligence company, has compiled a daily travel index that measures consumer road trips of 50 miles or more in all 50 states. The insights gleaned from the free, publicly accessible information resource will help travel marketers and other industry pros gauge fluctuations in drive market trips.

AAHOA Chairwoman and Upper Midwest Region Director Join Task Force to Support Their Communities

AAHOA Chairwoman Jagruti Panwala and Upper Midwest Region Director Kalpesh Joshi were recently highlighted by The Times of India for their work and participation in an 'Indian Task Force' that has been supporting communities that have been affected by COVID-19. The efforts of the task force have included providing necessities, food, and other essential supply items to people currently dealing with financial hardship. Thank you to Jagruti and Kalpesh for your extraordinary efforts!