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Update for Wednesday, May 20

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.


  • Roundtable: AAHOA highlights liquidity, economic stimulus, and phased reopening at travel and tourism roundtable with Vice President Pence
    Coalition Letter: AAHOA, coalition partners send new letter to Congress on priorities for CARES 2.0
  • PPP: SBA updates its FAQ Document with question 48
  • U.S. Government: Latest updates from Washington, D.C.
  • Webcasts: Join us tomorrow for two you don’t want to miss
  • Virtual Event: Get the latest updates from the Southwest Region
  • SiteMinder: New guide helps hoteliers reopen properties
  • Avendra: Guidance on how to properly use, refill hand sanitizer
  • USTA: Travel-related unemployment hits 51%
  • STR: Hotel results for week ending May 16
  • #AAHOASTRONG: Members answer the call on new initiative

AAHOA Highlights Liquidity, Economic Stimulus, and Phased Reopening at Travel and Tourism Roundtable with Vice President Pence

Today, AAHOA Lifetime Member and Government Affairs Committee Member Danny Gaekwad represented AAHOA in a roundtable discussion in Florida with Vice President Mike Pence, Labor Secretary Eugene Scalia, and Florida Gov. Ron DeSantis. Joined by other industry leaders, Danny gave testimony on how hoteliers across the country have been affected by COVID-19, and praise DeSantis and the Trump administration for their leadership and lifeline they’ve extended throughout the pandemic.

“This pandemic hit the hotel industry particularly hard, and owners and employees alike continue to struggle,” said Danny Gaekwad, Chairman of OSEM Hospitality Management. “Reopening our businesses with common-sense precautions that prioritize the health and wellbeing of employees and guests will help our industry and our state get our economy moving again.”

After Danny asked for an extension on PPP loans, Pence mentioned that something is in the works. Watch the entire discussion here, and read AAHOA’s press release on the event.

AAHOA, Coalition Partners, Send Letter to Congress on Hotel Industry Priorities for CARES 2.0

Today, AAHOA along with hotel-industry coalition partners, sent a letter to Congressional leadership on the latest hotel industry priorities for CARES 2.0. The letter states that hotel employees and local hotel owners have been impacted by COVID-19 through no fault of their own, and both need assistance to make it through the crisis. The letter outlines industry priorities as Congress considered additional legislation to address the health crisis and economic fallout from COVID-19.

The top five priorities include:

  1. Provisions benefiting hotel employees
  2. Safe harbor provisions for hotels and other places of public accommodation
  3. Establishing new Federal programs to aid industry solvency
  4. Supporting small businesses utilizing the CARES Act relief programs
  5. Recommendations on how to incentivize travel and tourism

To read the full explanation of priorities, click here.

Paycheck Protection Program (PPP) Update: Updated FAQ

Yesterday, the SBA posted its latest frequently updated Frequently Asked Questions Document, which includes new guidance (Question 48) for the question, “What is the deadline for lenders to complete the initial SBA Form 1502 reporting process?” In the guidance, the SBA says it’s extending the deadline for lenders to electronically upload the initial SBA Form 1502 reporting information to the later of: (1) May 29, 2020, or (2) 10 calendar days after disbursement or cancellation of the PPP loan.

In other PPP developments, it’s reported that many companies returned funds received through the Paycheck Protection Program yesterday after the Trump administration signaled it would apply heightened scrutiny to larger companies that received the loans, and those that received a loan of $2 million or more.

The Latest Updates from the Government

The latest news suggests the Trump administration is preparing to extend international travel restrictions and border control measures, while officials announced yesterday that the U.S. borders with Canada and Mexico will remain closed to nonessential travel through June 21. Also, by the end of May, the Federal Reserve is preparing to launch the Main Street Lending program, which will provide loans to businesses that were in good financial standing before the pandemic.

Tomorrow: Webcasts on Minimizing Cash Outflow and Navigating Recovery for Independent Hotels

To date, AAHOA has educated nearly 13,000 attendees with our COVID-19 webcast series. Tomorrow, join us for Hotel Owners & Conquering COVID: Minimizing Cash Outflow at 1 p.m. EDT, which is part 2 of a 2-part series to learn about the second strategy for restoring funds and improving your hotel’s chances of surviving the crisis by minimizing cash outflow.

Then beginning at 3 p.m. EDT, join us for a webcast created especially for independent hoteliers, Hotel Owners & Conquering COVID: Navigating Finances and Recovery for Independent Hotels, to learn how best to interact with your lender, and steps lenders are taking at their hotels to minimize expenses and survive in the current environment.


Conquering COVID-19 Webcast Scheduled for Friday

Hotel Owners & Conquering COVID: A Practical Review of Digital Marketing Post-COVID-19, 1-1:30 p.m. EDT, Friday, May 22


View all of AAHOA’s COVID-19 webcasts here.

Join Us for a Southwest Region Virtual Event Tomorrow for the Latest Updates

AAHOA is hosting a virtual event tomorrow, May 21, to share the latest updates for America’s hotel owners in the Southwest Region. Join us at 12:30 p.m. EDT for the Southwest Region Virtual Event, with guest speakers Kathy Komoll, CEO, New Mexico Hospitality Association; Dan Rama, Managing Director of NewGen Advisory; and Imesh Vaidya, AAHOA Southwest Regional Director. Speakers will discuss the latest implications of COVID-19 and recovery for the region.

SiteMinder Offers Guidance as Hoteliers Prepare to Reopen Their Doors

Hotels are beginning to reopen all over the nation, but with that reopening comes a lot of unanswered questions. Should I relax my cancellation policy? Should I employ mass discounts? Should I utilize new sales channels at this time? SiteMinder, a hotel channel management company, has scoured the globe for information and put together a helpful guide to help answer these and many of the other questions hotel owners likely have as they prepare to once again welcome guests.


Hand Sanitizer Use and Refilling Guidance from Avendra

In line with guidelines from the CDC and the FDA, Avendra has created a free document on hand sanitizer use and refilling guidance. The resource contains information on hand washing and the most efficient types of hand sanitizer to use. It also mentions advice on safety measures, the correct procedure (including dos and don'ts) of refilling sanitizer bottles, and how long they should remain in use.


Travel-Related Unemployment Hits 51% Just Ahead of Memorial Day

More than 51% of the U.S.’s 16 million travel-related jobs have been eliminated since the outbreak of COVID-19. According to data released yesterday by the U.S. Travel Association, this has resulted in an unemployment number that is more than twice the rate the U.S. experienced at the worst of the Great Depression. Prepared for the U.S. Travel Association by the research firm Tourism Economics, the troubling report has come less than a week before the Memorial Day holiday weekend.


STR: U.S. Hotel Results for Week Ending May 16

STR data ending with May 16 showed continued modest gains in U.S. hotel performance compared with previous weeks. Year-over-year declines remain significant although not as severe as the levels recorded in April. May 10-16, 2020 (percentage change from comparable week in 2019):

  • Occupancy: 32.4% (-54.1%)
  • Average daily rate (ADR): US$77.55 (-42.4%)
  • Revenue per available room (RevPAR): US$25.12 (-73.6%)

“The trend of ‘less bad’ data continued with occupancy and ADR on a slow climb driven by a fifth consecutive week-to-week increase in demand,” said Jan Freitag, STR’s senior VP of lodging insights.


Dimple Patel, Jigisha Patel, Villas Patel Answer the Call to Create Care Packages
Lifetime Members Dimple Patel, Jigisha Patel, and Villas Patel all came through like champs in response to a new AAHOA initiative to create care packages for those in need. Dimple and Jigisha of Northern Kentucky enlisted their children and together they created 51 care packages for a homeless shelter in Cincinnati, OH.


Villas, a Gulf Region Ambassador from Columbus, MS, created care packages for drive-by and pick-up through her non-profit Parole2Pride, which was created by Villas and her husband, Jayesh, to help nonviolent offenders get back into the workforce.


The new initiative is the brainchild of AAHOA Female Directors Nimisha Patel and Lina Patel, and Chairwoman Jagruti Panwala. The three are challenging hotel owners to create 51 care packages per household. The kits will be made to benefit homeless shelters or women’s shelters in the community. Collect soap, shampoo, conditioner, toothbrushes and toothpaste, tissues, hand sanitizers, and feminine hygiene products, and package them together in a Ziploc bag or a lunch bag. Use this time of social distancing to come together as a family, make memories, and make a positive impact.


Post pictures on social media using the hashtag #AAHOAStrong, and make sure to tag AAHOA or email it over to us at