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Update for Friday, May 15

AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.


  • Message: AAHOA President & CEO updates from this week
  • HEROES Act: House keeps pushing ahead
  • Letter: Three key enhancements to Opportunity Zones tax incentives
  • Virtual Events: Join us for events next week with Sens. Scott, Daines
  • Webinar: AAHOA Officers, Past Chair to soon share insights on Boutique Design webinar
  • New Date: Hospitality Success webinar with Anthony Melchiorri and Jeremy Pinkerton
  • Webcasts: An ICYMI infographic of the top-10 most-viewed in our series
  • Resources: Checklists and worksheets for getting back to business safely
  • Property Taxes: A state-by-state guide for the latest schedules and deadlines
  • Revenue Management: Free courses available to the industry
  • Data: New report on bookings, cancellations, and web traffic
  • Analysis: The latest data says “travel industry in a depression”
  • #AAHOASTRONG: Girish Patel of NewGen Worldwide voices support for industry

Dear AAHOA Members,

Earlier today, I again joined AHLA President & CEO Chip Rogers, Noble Investments Founder & CEO Mit Shah, and NewcrestImage Chairman & CEO Mehul Patel for a live-streamed webcast where we continued our discussion on the post-COVID-19 recovery process. If you were unable to attend, you can view this webcast on demand by following this link. I also spoke with longtime AAHOA friend Teague Hunter in his latest episode of Teague Talks, where we discussed recovery efforts, AAHOA advocacy on behalf of the industry, and #AAHOACON20.

The AAHOA team has been working diligently to ensure our valued members are equipped with the latest industry knowledge and COVID-19 insights. This week, we published our 100th webcast in 2020, and I applaud our team’s efforts and the contributions of the panelists who helped make this possible.


In the coming weeks, AAHOA’s Government Affairs team will be providing timely updates and targeted advocacy as Congress debates the next round of economic stimulus in response to COVID-19. The HEROES Act in the House includes much-needed technical corrections to the Paycheck Protection Program that we've advocated for since March.


I extend my gratitude to our members helping AAHOA to meet the challenges we face today while preparing our industry for the opportunities recovery will bring in the months to come.




Cecil P. Staton

AAHOA President & CEO

House Keeps Pushing Ahead on the HEROES Act

The HEROES Act, a $3-trillion COVID-19 relief plan that includes monies for state, local, and tribal communities, a second round of direct economic payments to individual Americans, and fixes for the CARES Act – among many other Democratic priorities – cleared an early procedural hurdle this afternoon. With Republicans united in opposition, it barely cleared a procedural vote to pave the way for further debate. The vote was 207-199, with 14 Democrats joining Republicans to vote no.

Coalition Letter: Three Key Enhancements to Opportunity Zone Tax Incentives

AAHOA, along with many coalition partners, has signed on to a letter asking for improvements to the Opportunity Zone tax incentives, an area where there should be a strong, bipartisan consensus. The letter asks for “bold policies” to help preserve the local tax base that finances critical services in low-income communities. As one element of economic stimulus legislation, the letter urges three key enhancements to the Opportunity Zone tax incentives.

AAHOA Virtual Events Next Week with Sens. Rick Scott, Steve Daines

In its virtual events series, AAHOA is hosting calls with Florida Sen. Rick Scott and Montana Sen. Steve Daines next week. The Scott event will be held at 5 p.m. EDT, Monday, May 18, while the Daines event is slated for 2:15 p.m. EDT, Wednesday, May 20. Open to the entire industry, join us for an exclusive update on movements within the U.S. Senate with regards to COVID-19 relief and recovery.

AAHOA Officers, Past Chair to Share Insights on Design, Future of Industry in Boutique Design Webinar

AAHOA Chairwoman Jagruti Panwala, Secretary Nishant (Neal) Patel, and Immediate Past Chair Hitesh (HP) Patel will join hospitality design experts for a Boutique Design Group webinar at 4 p.m. EDT, Tuesday, May 19. “What Owners Want + What Designers Can Deliver in a Challenging Market” will cover a wide range of topics, including the state of the industry, FF+E innovation for health and safety in the wake of COVID-19, and more. They also will explore the question, “Where do we go from here?”

New Date: You’re Invited to a Hospitality Success Webinar with Industry Expert Anthony Melchiorri

The hospitality industry has been hit hard during this global pandemic and economic crisis. During these uncertain times, it is critical to turn to industry experts who are experienced with crisis management. You are invited to join experts Anthony Melchiorri and Jeremy Pinkerton, from AAHOA Silver Partner Hospitality Success, for a free webinar training at 2 p.m. EDT, Thursday, May 21, to help you navigate these tough times and get on the path to recovery faster.

ICYMI: Our Top 10 List of the Most-Viewed Webcasts in the Series

As you know, AAHOA has been hard at work to bring you the information you need, when you need it. To date, we’ve created and hosted more than 90 webcasts that have helped hoteliers weather the storm and look toward recovery. To that end, we’ve compiled a list of the top 10 webcasts to date. All of these webcasts are available on demand. Access our infographic to learn more, and set aside some time to review those that can help you and your business. If you have an idea of topics you’d like to see covered in the weeks to come, email us to let us know.

Four Free Resources to Help Hotel Owners Get Back to Business Safely

As the nation slowly moves into recovery, many hoteliers are starting the laborious process of preparing their properties to once again safely welcome guests. Hotel Effectiveness Solutions, which designs and develops labor management software, has produced four free resources to help speed the process. These four checklists and worksheets – Deep Clean, Deferred Maintenance, Closed Hotel, and Hotel Employee Depth Chart – will help hotel owners cover all your bases so you can open your doors with confidence.

RETC Guide Offers State-by-State Property Tax Information

Do you know when your property taxes are due? Do you know if your state has made any special allowances in light of the COVID-19 pandemic? To help you find the answer to these and other tax questions, RETC Property Tax Consultants has released a state-by-state guide that will help you find out just what your obligation is for 2020 and what steps you need to take to be sure you’re in compliance.

IDeaS: Free Revenue Management Foundations Courses Available to the Industry

IDeaS made its Revenue Management Foundations courses available for the entire industry. These free, interactive courses allow you to work at your own pace and are designed for those wishing to “refresh” their education and understanding. Topics include demand-based pricing, inventory management, forecasting, and more.

New Data Report on Hotel Bookings, Cancellations, and Web Traffic

Yesterday, the latest edition of the Duetto Pulse Report was released. The report provides hoteliers with free access to data that could prove helpful when quantifying shifts in demand. The report is divided into global regions and is representative of week-over-week changes. Updates include changes in bookings, cancellations, and web traffic to help hoteliers anticipate and plan for recovery.

U.S. Travel Association Analysis: “Economy Is in Recession, But Travel Industry Is in Depression”

Initial findings in a new analysis suggest the travel industry is in a depression with overall travel industry unemployment at 51% twice the unemployment of the worst year of the Great Depression. Though travel spending continues to show modest signs of improvement, ticking – if slowly – upward, the travel economy still registered 87% below 2019 levels, recording a $19-billion loss for the week of May 9. Since the beginning of March, the U.S. travel economy has suffered more than $157 billion in losses.

Those are two of the more sobering findings in a new weekly analysis released by Tourism Economics in conjunction with the U.S. Travel Association, STR, and Airline Data Inc. The analysis breaks down the impact of the coronavirus on travel spending on the national, regional, and state levels.


Girish Patel Profiled in Washington, D.C., Business Daily for Voicing Support for Hotel Industry

Girish Patel, co-founder and principal of NewGen Worldwide, was recently highlighted in Washington, D.C., Business Daily for his appeal to the government to help the hotel industry survive COVID-19. Patel said it’s hard to believe some people in important positions don’t seem to understand the dangerous and uncertain future the American hotel industry is facing. Standing #AAHOASTRONG, Girish has been voicing support to elected officials for the nation's more than 65,000 hotels and the millions of workers they employ.