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AAHOA is bringing you the latest information as it relates to COVID-19 and your business.

Help AAHOA help hotel owners by sharing this update with owners in your network, whether they're AAHOA Members or not. Turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest.

Please be sure to read the latest information you receive from brands. As the situation rapidly changes, they're sending out communications to franchisees often. 



  1. #aahoastrong: More than 21,000 letters sent
  2. Virtual Events: More taking place tomorrow
  3. WARN Act: Compliance assistance
  4. Webcast Series: New webcast exclusively on the CARES Act
  5. New Guidance: Sick leave requirements
  6. Volunteer: Government hotel procurement for COVID-related purposes
  7. Statement: Congressional agreement on the CARES Act
  8. Tune In: AAHOA President & CEO to appear on the Hospitality Digital Marketing Show
  9. CBRE: An updated 2020 outlook

More than 21,000 Letters Have Been Sent in One Week Alone!
We’ve asked, and you’ve delivered! AAHOA Members have sent more than 21,000 letters to elected officials in the past week alone in response to the COVID crisis. They need to hear our stories, and you, as hoteliers, know your business better than anyone else. As AAHOA often says, advocacy must be a part of your business plan – especially now. While things are changing by the moment, AAHOA is asking for every hotelier to make their voice heard. Visit AAHOA’s COVID-19 Action Center to learn about the latest calls to action.
Make Your Voice Heard

What this means for you: AAHOA appreciates every single person who has answered our calls to action, however – our work is not done. We are in this together, and the more our collective voice is heard, the more we can enact change on behalf of America’s hotel owners.

AAHOA Hosts Series of Virtual Events: More Taking Place Tomorrow
Today, AAHOA hosted its first set of virtual events, “The Impact of COVID-19,” During these events, AAHOA Members are able to join regional directors and AAHOA officers to hear the latest updates related to COVID-19 and what AAHOA is doing for members during this time. If you missed today’s events, look out for recordings that will be made available on If your region is hosting an event tomorrow, you will receive an email invite and text message with more information on how to join.

Tomorrow’s Virtual Events
4 p.m.

  • Florida Region Virtual Event Series - The Impact of COVID-19
  • Georgia Region Virtual Event Series - The Impact of COVID-19
  • Mid Atlantic Region: Virtual Event Series - The Impact of COVID-19
  • Mid South Region: Virtual Event Series - The Impact of COVID-19

5 p.m.

  • Alabama Virtual Event Series - The Impact of COVID-19
  • North Central Region: Virtual Event Series - The Impact of COVID-19
  • Northeast Region: Virtual Event Series - The Impact of COVID-19
  • Southwest Region Virtual Event Series - The Impact of COVID-19

6 p.m.

  • North Pacific Region: Virtual Event Series - The Impact of COVID-19
  • South Pacific Region: Virtual Event Series - The Impact of COVID-19
  • Upper Midwest Region: Virtual Event Series - The Impact of COVID-19

What this means for you: AAHOA is following guidelines social distancing, but we still want to bring together hoteliers for an informative session. The AAHOA Board of Directors is bringing you the latest information and an overview of AAHOA resources available to America’s hotel owners. If you can’t attend, we’re making the recordings available after the event.

The Worker Adjustment and Retraining Notification (WARN) Act Compliance Assistance
The WARN Act helps ensure advance notice in cases of mass layoffs. The U.S. Department of Labor has compliance assistance materials to help employers understand their rights and responsibilities under the provisions of WARN. There may be additional requirements at your state level.

Exemption to Families First Act: Employers with less than 50 employees, who feel the employees are critical to the business, must file for an exemption from the Families First Act. The standard for the exemption as set forth in the Act is “when the imposition of such requirements would jeopardize the viability of the business” going forward.

The Department of Labor is required to issue framework for those employers with less than 50 employees seeking an exemption; however, the framework has not yet been released. The DOL has provided a notice to post in your employee area (where other notices such as FMLA are posted). The notice must be posted up by April 1 and details an employee's rights under the Act.

Download the Notice
Learn More About the WARN Act

What this means for you: For employers with less than 500 employees, they should be prepared to comply with the Act on April 1 or make changes to the workforce if they feel they will not be able to comply. While AAHOA does not provide business or legal advice or representation to anyone, we go through lengths to ensure the information provided is accurate and useful, but strongly recommend all members consult an outside lawyer and obtain professional advice and representation that is appropriate to his/her particular situation.

Six More Webcasts Just Added Today: New Webcast Exclusively on the CARES Act
More than 2,000 hoteliers joined us for our webcast series thus far – check out why so many are looking to AAHOA as their COVID resource!

And with all the questions surround the CARES Act, AAHOA wants to be the first to bring you a special webcast on the topic. Mark your calendars for April 1, from 4:30-5:30, and register today to learn more about what the CARES Act means for America’s hotel owners. You won’t want to miss this session.

AAHOA created a series of COVID-19 webcasts that will keep you informed and help determine next steps for your business. AAHOA is making these webcasts available to the entire industry, so be sure to share with those in your network, whether they're an AAHOA Member or not.

Tomorrow’s Webcasts

Hotel Owners & COVID-19: Manage & Operate Your Hotel With Minimal Staffing
Time: 11-11:30 p.m. EDT, Thursday, March 26
Presenter: Rupesh Patel, Hotelier, CEO, Speaker,

Hotel Owners & COVID-19: Spa and Pool Area Compliance and Best Uses
Time: 3-3:30 p.m. EDT, Thursday, March 26
Presenters: Willan Johnson, CEO, VivoAquatics, and Richard Lindhorn, Director Strategic Alliances, VivoAquatics

Other Upcoming Webcasts

Hotel Owners & COVID-19: The CARES Act - NEW
Hotel Owners & COVID-19: Market Volatility Update - NEW

Webcasts Available On-Demand
Hotel Owners & COVID-19: Holding the Line and Protecting Your Revenue

Upcoming AHLA COVID-19 Webinar
COVID-19 Phase 3 Legislative Update & Small Business Administration Presentation
Thursday, March 26, 3 p.m. EDT
Register Now

What this means for you: AAHOA is averaging more than one webcast a day to help hotel owners amid this crisis. And our work isn’t done! Stay tuned for the latest webcasts to be released in the coming days. What’s different about AAHOA’s resources is that they’re created specifically for hotel owners.

How the New Sick Leave Requirements Impact Small Businesses
The DOL released fact sheets on sick leave, which requires certain employers to provide to their employees expanded family and medical leave for reasons related to COVID-19. It affects small businesses that now must implement this change.

Yesterday, the U.S. Department of Labor’s Wage and Hour Division (WHD) published its first round of implementation guidance pursuant to the Families First Coronavirus Response Act (FFCRA). The guidance addresses critical questions such as:

  • How does an employer count its number of employees to determine coverage?
  • How can small businesses obtain an exemption?
  • How does an employer count hours for part-time employees?
  • How does an employer calculate wages employees are entitled to under the FFCRA?

The initial WHD guidance is available in three-parts:

Learn More

What this means for you: One of the things that SBA has been hearing about is how the Department of Labor’s (DOL) new sick leave requirements may impact small businesses. Be sure to read the WHD guidance so you know how it impacts you as an employer.

Government Hotel Procurement for COVID-Related Purposes
AAHOA is actively working with our partners in government and industry as it relates to State, Local, and Federal outreach to hotel owners regarding leasing/purchasing of hotels to meet the demand for immediate housing of individuals impacted by COVID-19. Officials are currently identifying communities in most need, and more info is forthcoming. Please fill out this form if you might be interested in volunteering your property. Officials from your community will contact you to discuss further action should your hotel fit their needs.
Fill Out the Form

What this means for you: Across the country, communities are looking for hotels to help with housing needs. Each state and locality has a different agreement to offer in terms of sanitation and room rates. If you are interested in helping, please fill out our form, and AAHOA will ask officials in your community to contact you with information.

AAHOA Statement on Congressional Agreement on the CARES Act
Today, AAHOA President & CEO Cecil P. Staton issued the following statement after congressional leaders came to an agreement on the Coronavirus Aid, Relief, and Economic Security (CARES) Act, a stimulus package designed to assist industries and workers affected by the COVID-19 pandemic and resulting economic downturn:

“This relief package will help small businesses and their employees as they deal with the economic impact of the COVID-19 pandemic. While this legislation is a step in the right direction, America’s hotel owners are committed to working with the Trump administration and Congressional leadership to ensure that the next phases of economic stimulus fully and meaningfully address the liquidity crisis facing small business owners across the country.”

What this means for you: While there has been congressional agreement, there is still much work to be done. In the coming days, it will be very important to answer the association’s calls to action. Stay tuned for more to come.

AAHOA President & CEO Cecil P. Staton to Appear on the Hospitality Digital Marketing Show
This Friday, March 27, AAHOA President & CEO Cecil P. Staton will be joined by AHLA President & CEO Chip Rogers and HSMAI President & CEO Bob Gilbert on the Hospitality Digital Marketing Show. They represent the leaders from the largest associations representing the hospitality industry.

Tune in from 11:30-12 p.m. EDT on Friday for a great show covering the latest topics related to COVID-19 and the industry, hot issues, and what hoteliers can expect in the weeks and months ahead. You won’t want to miss it.
Register Now

What this means for you: In effort to bring hoteliers the latest information, Cecil will be participating in a number of conversations related to COVID-19. We’ll keep you updated on future appearances and shows.

CBRE’s U.S. Hotel Viewpoint: An Updated 2020 Outlook
According to CBRE, “Economic conditions are deteriorating quickly with the Covid-19 outbreak causing a sharp drop in economic activity. Hotels are experiencing a significant contraction to demand. Our current expectations are that as early as Q3 2020, activity will begin to stabilize, and a recovery is expected to be underway by Q4.

CBRE Hotels Research has released a preliminary 2020 forecast that analyzes the impact of the pandemic on hotel performance and provides insight as to how hotels may start to recover in the back half of the year.

Key Findings:

  • CBRE expects GDP growth will slow to 0.4% in 2020.
  • U.S. RevPAR will decline by 37% in 2020, with a contraction of more than 60% in Q2.
  • Demand will decline by 28% in 2020; ADRs are expected to decline 11% in 2020."

Read the Full Report

What this means for you: CBRE states that the most complex constraint that’s impairing travel comes from social distancing efforts and restrictions on group gatherings. In addition, properties that cater to discretionary travel will be most affected, which includes luxury, upper midscale, urban, airport, and resort properties.