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AAHOA Members,

AAHOA is bringing you the latest information as it relates to COVID-19 and your business. 

Help AAHOA help hotel owners by sharing this update with owners in your network, and turn to AAHOA's Facebook, LinkedIn, and Twitter accounts for the latest. 

  1. A Letter to Congress: Read the full letter from AAHOA President & CEO
  2. Call to action: Share your perspective in our COVID-19 AAHOA Member survey
  3. Federal State of Emergency: Read the latest statement from FEMA 
  4. STR: The latest COVID-19 resources and analysis from STR
  5. Small Business Administration: The latest from the SBA
  6. U.S. Travel Association: List of resources and a toolkit for the travel industry

Read the Statement to Congress on behalf of America’s Hotel Owners
“On behalf of the Asian American Hotel Owners Association, I am asking for your dedicated efforts to support America’s hoteliers during this health and financial crisis caused by the outbreak of the COVID-19 virus. AAHOA represents nearly 20,000 small business owners who own nearly 50% of all hotel properties in the United States. Our members are predominantly franchisees who own and operate their own small businesses and license the names and standards of well-recognized hotel brands. Moreover, AAHOA members employ more than 600,000 American workers and contribute to the national economy through job creation, real estate development, and community investment.”

As we meet with these officials and leaders, we need to be equipped with the data on how coronavirus is affecting your business. We encourage you to take the Business Impacts on Hoteliers Due to COVID-19 survey, where you can share how this crisis has impacted your business and ideas on how government officials and brands can help our industry during this uncertain time. Please ask hotel owners in your network to do the same. No one knows the hotel business better than you.

Your contributions and unique perspective will help us as we continue discussions with brands and officials. Responses to the survey are voluntary and will be kept strictly confidential.
Take the Suvey

President Donald J. Trump Directs FEMA Support Under Emergency Declaration for COVID-19
According to “The federal government continues to take aggressive and proactive steps to address the COVID-19 threat as the health and safety of the American people remain a top priority.


[Yesterday], President Trump declared a nationwide emergency pursuant to Sec. 501(b) of the Robert T. Stafford Disaster Relief and Emergency Assistance Act, 42 U.S.C. 5121-5207 (the “Stafford Act”). This increases federal support to the Department of Health and Human Services (HHS) in its role as the lead federal agency for the ongoing COVID-19 pandemic response. As a result of the President’s decisive, unprecedented action, FEMA is directed to assist state, local, tribal, territorial governments and other eligible entities with the health and safety actions they take on behalf of the American public. [Yesterday’s] declaration does not make direct financial assistance available to individuals.”

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How Have Past Outbreak Situations Affected U.S. Hotel Demand?
According to STR: “To help answer that question, we look at the times around SARS and N1H1 (also referred to as ‘swine flu’) in 2003. Below are the demand impact numbers for both of those events. The way to parse this data is to compare the impact by geographical region to gain a sense of impact near the source and then translate that impact into demand shifts in the U.S. We chose as starting points hotel demand in Mexico to understand the N1H1 impact and Thailand for SARS (knowing, of course, that this was an Asia-wide situation).”
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STR: U.S. Hotel Results for Week Ending  March 7
According to STR: “Reflecting concerns and cancellations around the COVID-19 outbreak, the U.S. hotel industry reported negative year-over-year results in the three key performance metrics during the week of 1-7 March 2020, according to data from STR.

In comparison with the week of 3-9 March 2019, the industry recorded the following:

  • Occupancy: -7.3% to 61.8%
  • Average daily rate (ADR): -4.6% to US$126.01
  • Revenue per available room (RevPAR): -11.6% to US$77.82

Performance declines were uniform across chain scales, classes and location types.”
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SBA Administrator Carranza Applauds President’s Efforts to Reduce Public Health Barriers and Protect America’s Small Businesses
According to “Friday, March 13, 2020, WASHINGTON – SBA Administrator Jovita Carranza issued the following statement today in response to the President’s Declaration of a National Emergency:

‘The President’s decision to declare a national emergency represents another significant and very important step in reducing barriers to public health and protecting America’s 30 million small businesses from the threat posed by Coronavirus (COVID-19). The President’s declaration, coupled with the Administration’s unprecedented efforts to mobilize and involve the full force of the federal government and the private sector — including leaders in science, medicine, transportation, finance and business — will help save lives and reduce economic disruptions in every community. The SBA is strongly committed to providing the most effective and customer-focused response possible to support small businesses that have incurred substantial economic loss as a result of the outbreak. The Agency is working closely with Governors to make up to $2 million in targeted, low-interest disaster recovery loans available to any small business enterprise that has been severely impacted by the situation.’”

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SBA to Provide Disaster Assistance Loans for Small Businesses Impacted by Coronavirus (COVID-19)
According to “Thursday, March 12, 2020, WASHINGTON – SBA Administrator Jovita Carranza issued the following statement today in response to the President’s address to the nation:

‘The President took bold, decisive action to make our 30 million small businesses more resilient to Coronavirus-related economic disruptions. Small businesses are vital economic engines in every community and state, and they have helped make our economy the strongest in the world. Our Agency will work directly with state Governors to provide targeted, low-interest disaster recovery loans to small businesses that have been severely impacted by the situation. Additionally, the SBA continues to assist small businesses with counseling and navigating their own preparedness plans through our network of 68 District Offices and numerous Resource Partners located around the country. The SBA will continue to provide every small business with the most effective and customer-focused response possible during these times of uncertainty.’

SBA’s Economic Injury Disaster Loans offer up to $2 million in assistance for a small business. These loans can provide vital economic support to small businesses to help overcome the temporary loss of revenue they are experiencing.”

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