Marketing and Public Relations
The information and resources in this section assists Branches with marketing and public relations activities. For questions or assistance, please contact your Provincial Command, or contact Dominion Command Marketing and Communications at marketing@legion.ca. We will be happy to help!
Get the Latest Updates
Ensure your Branch is receiving the latest
All-Branch email updates from Dominion Command, including updates on new marketing materials.
Notable Dates - Branches may wish to promote these dates or organize related activities.
PRO Updates - Read the most recent update for Legion Public Relations Officers.
Legion Brand, Legion Logo, Legion Fonts
- The Royal Canadian Legion’s Corporate Identity and Brand Standards Manual will help your Branch create strong marketing materials and messaging that will reflect the Legion’s values and mandate and support your Branch goals.
- The Legion logo and Legion badge are registered trademarks and may only be used as outlined in the Legion Brand Manual. Inquiries regarding use of registered Legion trademarks can be obtained by contacting marketing@legion.ca.
- Download design files for your Branch Legion logo, Legion crest, and Legion Ladies Auxiliary crest
- Legion Headquarters can assist Branches in adding their Branch number and town or city to the Legion logo, for use on websites, posters and more. Simply email marketing@legion.ca with your Branch number and Branch town or city. We will then develop the logo and provide your Branch with an .ai file and a .jpg file.
- The Poppy symbol is a trademark of the Legion and there are regulations around the use of this image. Any use of the Poppy must be requested through the Poppy and Remembrance Committee. Learn more
- Branches are welcome to download the branded Legion fonts (Sense and Georgia) for use in marketing materials, on your Branch website or other communications. Fonts can be downloaded here.
Branch Recruitment Materials
The Marketing Department offers a range of recruitment materials to support Branch growth. Additional recruitment materials, including the Membership Brochure with Application Form, posters and bookmarks, are available for order through the Supply Department.
Posters
Join card/flyers
Print Ads
Full page Membership Print Ad
Print ads are available in 3 sizes, common with local community papers:
Television Display Ads
Television and Radio Ads
Pull-up Display Banners
Promotional videos
Email text
Legion Images
Branches are welcome to use images from the Legion National Headquarters Google Drive, and any images downloaded from Legion.ca or the Dominion Command Flickr page. If additional images are required for branch marketing efforts, please contact the Marketing Department at marketing@legion.ca to see if we have a suitable image available.
Templates
Branch logos can be requested by contacting marketing@legion.ca and providing your Command, Branch number and town/city.
Public Relations Manual
This manual provides information you will need as a Public Relations Officer (PRO) to effectively participate in or lead PR efforts, from organizing events to dealing with the news media.
The Public Relations Training Booklet provides an overview and recommended approaches to public relations, including tips on media relations, dealing with problems, emergencies and crises, plus worksheets to assist with strategic PR planning. This is a great resource for both Command and Branch PROs or anyone from the Legion that deals with media.
Public Relations Resources
The following resources can be updated with your Branch/Command information.
Presentation
Templates
Branch Resources
Questions?
For questions related to Public Relations, please email publicrelations@legion.ca
Website
The Website Style Guide assists web developers who want to create a website look and field that reflects the Legion brand and national website.
The Legion website includes a Branch Locator that showcases Legion Branch locations, contact information and website links. Branch administrators can update their Branch information and add a website link, by updating the Branch Profile on the Member Services Website.
Social Media
Dominion Command developed Social Media Guidelines for branch operations, to help Branches make the most of their social media efforts.
For more information on using social media to grow your branch, please see a presentation delivered at the 2016 Dominion Convention on Social Media for Growth.