Welcome to the first ever GS1 industry news specifically developed for businesses selling through online marketplaces! At GS1 we aim to provide our members with useful and often authentic information sourced from trusted partners, in the hope that you will be able to utilise this in your own business. The digital world is an exciting platform and quite different from traditional ‘bricks & mortar’, as are the supporting supply chains and standards. We hope you enjoy!
Why does Amazon care about barcodes?
Product authenticity for Amazon is crucial, and managing millions of Global Trade Item Numbers (GTINs) internationally is complex. Amazon and GS1 work in close collaboration to help businesses trade successfully online. Learn how Amazon uses your GTINs.
Selling globally is a great way to grow your business. For Australian sellers, doing so while the Australian dollar is weak, can be even more beneficial. For more detailed information on how to get started.
GS1 SmartSearch can increase your online sales through more relevant search results
SmartSearch by GS1 is a service available to everyone. SmartSearch makes it easier to share richer and more accurate product data with search engines, leading to more click-throughs to product pages and potentially, more sales.
Brand owners can elevate their brand online by submitting product data to Google for free via the Google Manufacturer Center. In return you'll get free reports on the number of clicks your products are receiving on Google Shopping Ads for each of your GTINs.
Are your products ‘eBay Catalog’ ready? A recent article by ShelfTrend demonstrates why it’s important for eBay sellers to align their online store products’ attributes with eBay’s ‘structured data’. This can also have a big influence on how much traffic goes to your listings.
To help small businesses identify innovation opportunities in the digital environment, Small Business Victoria and its partners deliver clear and relevant services, with access to knowledge and capabilities that enable a regulatory and operating environment conducive to business growth. For advice to sell as a small business in online marketplaces read on...
To help GS1 deliver the most valuable and relevant content for our members selling through online marketplaces, we invite you to provide us with suggestions on topics you would like to hear more about.
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